Head of Print Management, Sky
Mark Cruise has worked in the print industry for just over twelve years. First buying print at The Independent before moving to TPF Group and into print Management. Then arriving at Sky to head up its Print Management team.
He has worked in varying print disciplines from commercial print to DM, POS and Strategic Paper sourcing. He is keenly interested in the fast-paced developments within the print arena from variable digital capabilities, Cross Media through to emerging technologies and adopting them for print.
Mark affirms his belief that print remains one of the fastest evolving industries, making it an exciting and exhilarating place to work. He's an advocate for print in the diverse marketing strategy at Sky, recognising that with increased competition comes the need to market to the right people, at the right time, in the right manner.
Head of Insight, News UK Commercial
Sean Adams is Head of Commercial Insight at News UK and has been in the role for 3 years, prior to which he spent a lengthy stint in Australia, working for creative agencies and a media agency, before launching his own research consultancy, specialising in the media industry.
He is a full member of the Market Research Societies in both the UK and Australia and is a former Chair of the Account PLanning Group in Australia.
Sean is responsible for developing and implementing a programme of research projects to provide fresh insight into the impact and influence of News UK's portfolio across platform, publication and audience to ensure they remain relevant and salient to the ever-changing needs of today's advertisers.
Sean will share the results of an award-winning neuroscience research project commissioned by News UK to understand how people consume content and advertising in print and on tablet.
Creative Paterfamilias at Google
Richard Hale trained as a Graphic Designer leaving University in 1995. In 1996 he landed his first job as a Digital Designer. He spent the first 5 years of his career working in Digital Agencies creating digital experiences for blue chip clients. Throughout this time he won numerous awards, most notably the Yahoo! Big Idea Chair for work carried out for Sony Ericsson. In 2003 he moved into Art Direction, again picking up international recognition as he went. In 2008 he picked up a Cannes Cyber Lion and a Webby for work carried out on Smart Car.
In 2009 he made a decision to leave behind pure play digital and aligned himself to Advertising Agencies. From 2009 to 2013 he worked in BBH, Fallon and Cheil, latterly as the Digital Creative Director. During this time he helped the agencies and their brands understand the power of technology and digital marketing.
In 2013 he made the move to Google. Working out of The Zoo - Google’s internal Creative Services team - Richard and the team are responsible for inspiring global clients on the creative potential of Google's ecosystem of products and services.
Research and Insight Director, MC&C
Jamie Cregan is Research & Planning Director at MC&C. He focuses on applying breakthrough customer insight for clients. His passion lies in helping clients see the bigger picture through first rate analysis and understanding. He believes the best way to do this is to use ideas from fields such as economics, psychology and sociology to gain original insight and perspective on the communication challenges of clients and provide innovative solutions.
His main interests lie in what motivates consumers to interact with companies and in finding either new audiences for companies to attract, or new ways to interact with current audiences. The highly successful agency, MC&C, delivers campaigns which are focused on creating and maintaining growth. Whether during business modelling and media planning, throughout the implementation of a plan, or analysing achieved growth, MC&C focuses on building on past successes and maximising the potential future growth of clients’ business.
Chief Executive Officer, Magnetic
Graduating from Lancaster University having studied Economics, Marketing and Psychology, Sue’s first role was in research at an Advertising agency in Bristol. A chance encounter with a friend in Manchester subsequently led to her first foray into media with a Marketing role at Key 103. Rising quickly to Research and Marketing Manager, she also ran the North West branch of the Chartered Institute of Marketing. By 27, Sue had moved to London for the set up and launch of Emap On Air – then three years later, Emap Advertising (now Bauer Media) the UK’s first cross platform sales operation.
Sue worked as Marketing Director at Emap Advertising, followed by Marketing Director CBS Outdoor (now Exterion Media). In 2006 she set up her own highly successful brand and culture consultancy – Wonder – whose clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Havas and Ocean Outdoor.
Sue joined as CEO in January 2015 and Magnetic opened its doors in March. Follow Sue on Twitter @SueTodd2 and @MagneticMedia
Oana Manolache & Lyle Rainey
UK & I Marketing Manager and UK & I Business Development Manager, HP
Oana Manolache and Lyle Rainey are both a part of the Indigo and Inkjet Web team in the Graphic Arts market. They feel very strongly about the need to champion the important role that Print has to play in the way companies communicate to the end user. HP continues to develop cutting edge technology that enables targeted, relevant, value added communication products to engage with consumers.
Brand owners need to be different and communicate to consumers with powerful messages that demonstrate the brand’s core values. In the printing world we need to recognise the other media streams that marketers will use, so here is the opportunity for digital print to bridge the gap between paper and the online world.
Print is not dead. It is transforming
Chief Executive, BPIF
After qualifying as a Chartered Accountant in London in the early ‘90’s, Charles worked in the publishing industry prior to heading towards the family owned Jarrold Print business in 1998.
Following the sale of Jarrold Print, he joined Poole based printer Southernprint in 2005, helping that business gain a reputation as a leading commercial print company. Southernprint was sold by its owner, regional newspaper group Newsquest in 2010, at which point Charles joined St Ives plc. He has also run his own business, partnering with a US print and design software business, developing on-line design and print applications.
Charles now heads up the British Printing Industries Federation (BPIF) the principal business support organisation representing the UK print, printed packaging and graphic communication industry.
As the economy recovers, a clear picture is emerging of how print has adapted to a more interconnected, online and social world. Talking through current BPIF research, Charles Jarrold will review how business models are evolving and the new practices being adopted to drive engagement.
Managing Director, Whistl (Doordrop Media) Ltd
Mark is responsible for ensuring the growth of Whistl’s door drop business, formerly known as TNT Post. Prior to becoming Managing Director, Mark occupied several key sales roles at the company, which he joined in 2003. Before this Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.
Mark is President of ELMA (the European Letterbox Marketing Association), sits on the DMA Door Drop Committee with responsibility for Events and PR and speaks regularly on the door drop industry both in the UK and across Europe. Mark is married with a daughter aged 7 and a two year old son and lives in Oxfordshire. He still enjoys travelling, writing and squash.
His TED talk on ‘The New Environmentalism’ was featured at the 2014 TEDx East End. Click to View the talk
Chief Executive Officer of Brand Sense
Simon is a sensory branding expert, such an expert in fact that you will often find him popping up on television and radio! A world-leader in this field, Simon extols the virtues of creating branded experiences which appeal to the emotionally driven senses like sound, smell and touch. Further to research carried out for the Royal Mail using fMRI brain scanning to look inside the human brain, he was able to observe emotions experienced when the consumer was subjected to various branded media. This research revealed that an identical brand message was far more emotionally impactful and memorable on a piece of paper than on a digital screen.
As we recover from one of the worst recessions, brands are realising that they can no longer rely on the overloaded visual communications and need to find new and different ways to connect with and engage their customers. Given the technological advances in paper, Simon has some exciting ideas he would like to share with us to utilise emotional connections with brands via print.
WE LOOK FORWARD TO WELCOMING YOU ON 3RD NOVEMBER TO OUR BEST AND MOST INFORMATIVE SEMINAR YET!