Programme

Morning Session
09:30
Delegate Registration and Refreshments
10:00
Welcome: Jonathan Tame - Print Power and Two Sides
Session 1 – Where is print going?

Considering latest figures and forecasts for a changing media landscape, experts give a perspective on the future direction, challenges, and innovation for print media.

10:10 – 10:30
The Changing Nature of Print

Charles Jarrold, CEO, BPIF

 

As the economy recovers, a clear picture is emerging of how print has adapted to a more fragmented, interconnected, online and social world. Charles will talk through current BPIF research then look at the size, scale, importance, and effectiveness of print, in particular reviewing how business models are adapting, and new approaches are being adopted to drive engagement..

10:30 – 10:50
The Transformation of Print

Oana Manolache & Lyle Rainey – HP

 

Brand owners need to be different and communicate to consumers with powerful messages that demonstrate the brand’s core values. In the printing world we need to recognise the other media streams that marketers will use, so here is the opportunity for digital print to bridge the gap between paper and the online world. 
Print is not dead. It is transforming.

10:50 – 11:10
Print is Undervalued - But Who is to Blame? 

Jamie Cregan, Research and Insight Director, MC&C
 

Jamie will look at the way media channels both compete and combine to build brands and engage consumers.  He understands the value of print and sees opportunities for print media to stand out in a digital landscape. But he also challenges the print channel to prove its effectiveness to new generations of media influencers.

11:10 Panel discussion with Charles Jarrold, Oana Manolache, Lyle Rainey and Mike Colling
11:30
Tea/Coffee Break
Session 2 - A look at the major print channels.  

With such a diverse range of print channels brands and media professionals can utilise, thought leaders give their views on how print is adapting and remains a vital tool for media professionals in a multi-media world.

12:00 – 12:20
Tablets on the Brain

Sean Adams, Head of Insight, News UK
 

Sean will share the results of an award-winning neuroscience research project commissioned by News UK to understand how people consume content and advertising in print and on tablet. By analysing key measures such as memory encoding, he challenges the common industry belief that readers behave differently depending on the platform on which they consume content.

 

12:20 – 12:40
Re-evaluating the Printed Magazine's Role in a Multi-Channel World
Sue Todd, Founder, Magnetic

 

Printed magazines are still read by 32.8 million people every month. Whilst consuming premium magazine content is now established through many channels, the reading experience on paper is still highly valued and has a special role. Sue Todd, CEO of the newly formed magazine marketing organisation Magnetic, will reveal the opportunities for printed magazines and how Magnetic are raising the profile of the magazine experience.

12:40 – 13:00
The Geography of the Internet and Other Things Print Media Can Teach Digital Marketers

Mark Davies, Managing Director, Whistl (Doordrop Media) Ltd

Before online, before search, before Google Analytics there is a place called The Real World. Marketing takes place there and it works. This presentation will aim to guide you through the role of Real World Marketing in general, and direct mail and door-drop media in particular, in today’s customer journey. Challenging a lot of conventional thinking about the digitally-enabled consumer through research and case studies the focus will be put on why smart brands are using these channels as part of their optimised marketing mix. In addition this session will call out what the offline world knows through data about the online consumer and why it is the modern marketer’s new and surprising secret weapon.

13:00
Panel Discussion
13:20
Lunch
Afternoon Session
14:20
Welcome Back
Quick update on Print Power and Two Sides Campaigns, Martyn Eustace
Session 3 – Print’s role in building brand impact.  

Why is print increasingly undervalued when, in reality, it remains the most powerful way of putting your brand in the consumer’s hands?

14:40 – 15:00
Print's Role in Sky's Marketing Strategy
Mark Cruise, Head of Print Management, SKY

 

Mark affirms his belief that print remains one of the fastest evolving industries, making it an exciting and exhilarating place to work. He's an advocate for print in the diverse marketing strategy at Sky, recognising that with increased competition comes the need to market to the right people, at the right time, in the right manner. 

15:00 - 15:20
Getting to the Essence of Your Brand - Sensory Marketing at its Best 

Simon Harrop, CEO, Brand Sense
 

Established in 2006 by sensory marketing expert Simon Harrop, Brand Sense are the global experts in multi-sensory brand marketing. With the use of case studies Simon will explain why the senses are powerful at building emotional engagement between brands and consumers.  He will discuss how print is a powerful opportunity to engage the senses and brands who have done this successfully.

15:20
Tea/Coffee
15:50 – 16:10
The Resurrection of Print
Richard Hale, Creative Paterfamililas, Google

 

The digital revolution has changed the print industry irrevocably.  But change is a synonym for opportunity if you are open to new ideas and new ways of doing things.  In this presentation Richard Hale shows how the communications industry has been here before. And adapted. And thrived.  He shows how digital and print together can be an irresistible combination, and how innovation is finally making its mark on the printed page.

Session 4 – Sustainability Matters!  

Does the print value chain truly build sustainability into their customer propositions?  Why is it important to get it right?

16:10 – 16:40
The Internet is Wonderful, But...

Martin Wright – Director (India), Forum for the Future
 

The myth of the ‘thin air’ economy: Computers are really, really heavy – and what can we do about that?
Martin Wright will give a lively, subjective, yet informed exploration of the case for paper and print in a digital age.  His talk will touch on the social and environmental advantages of the internet, as well as its (less trumpeted) downsides; on the positive environmental arguments for best practice paper and print.

16:40
Open Q&A Session
17:30
Seminar Close
Evening Dinner
18:30
Drinks Reception and Dinner - Kindly Sponsored by Fedrigoni
 
After Dinner Speaker
 

Lloyd Embley, Group Editor-in-Chief, Mirror Group
 

At the dinner we will be joined by Lloyd Embley, Editor in Chief, Mirror Group. Lloyd is a veteran of the Trinity Mirror Group having joined the company back in 1994 as a sub editor on the Daily Mirror, and like many senior tabloid executives, has a background in production. He became editor of the People in 2008, then four years later in 2012 was made Editor of the Daily Mirror and Sunday Mirror.  Later that same year he was promoted to Editor-in-Chief, adding regional titles to is role in 2014 when he was made Group Editor-in-Chief.

22:30
Carriages

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