|Cynthia Vega, Nielsen |
European and UK Advertising Overview
presentation gives an overview of the key findings on the global
and European advertising trends from the Nielsen Global AdView Pulse
report as well as a focus on the UK media market in terms of trends,
opportunities for the for the print media and budget shifting dynamics
|Catherine Toole, Sticky Content|
Content confidential: What 400 content professionals suggest you should do with your web content in 2014
your digital content as good as your print output? Is it time to ensure
your customers get an equally good experience online and offline?
Catherine Toole, Sticky Content ceo and Econsultancy’s content strategy trainer, offers a content to-do list for 2014, informed by her recent survey of digital content professionals.
|Mark Lawn, Canon Europe|
Seeing the Bigger Picture for Digital Print in a Multi-Media World
presentation charts the continued growth and evolution of digital print
with examples of key applications and technologies, demonstrating the
critical role that print continues to play in the modern communications
landscape. Evidence from the most recent Insight report ‘The Bigger
Picture’ is used to present the print buyer’s perspective of new market
developments and the opportunities these create for print service
providers. Practical examples are provided to convey how Canon is
helping digital print service providers to evidence the ROI and value of
print they produce and the expertise and skills that they can offer to
build more consultative, collaborative and ultimately more effective
|Gary Peeling, Precision Printing |
Recognising and Embracing the Challenges for Print
Peeling is passionate about developing print media and his
business, working and innovating to ensure the future of both by
pioneering new techniques in digital print production, seamless print
integration, automated workflow solutions, photo product production,
litho, and digital print hubs and Web-to-print.
|Patrick Fuller, Result |
Quality Content is Key to Customer Engagement in a Multi Channel World Where Print is Still a Vital Communication Medium
Patrick uses his wealth of experience to look at the
changing media landscape and look at the role print can play in a world
of channel choice.
|Kate Russell, Layar|
Interactive Print: Grow, Engage and Innovate in the Publishing Industry
is interactive print? How can you grow your business, engage with your
readers and innovate in an industry that is ready for change and in
search of new business models?
Dr. Michael Braungart|
Cradle to Cradle® As an Engine for Communication and Marketing
Dr. Michael Braungart is a truly remarkable character and has
established through his books and many international speeches the now
often used term cradle to cradle ®. He proposes a world in which simple
sustainability is not enough and that everything we do must improve and
not deplete the environment. His books are widely read and he will
inspire us to think differently about the world we inhabit and how we go
about our daily lives.
|Available Upon Request|
|Fiona Wheatley, M&S|
Transparency in a cloudy world
the light of the Bangladesh factory disaster and the horsemeat scandal,
transparency is becoming a by-word for trust. But from forest to retail
shelf lies a journey of enormous complexity. Get it wrong and the media
and customers will punish you. Fiona shares some insights on how Marks
and Spencer is responding to these challenges.
|João Cordeiro, Poyry Management Consulting|
The Digital Monkey Goes Back to the Woods - The Age of Confluence in the Forest Industry
João looks at changing claims on the world’s forests, why dedicated
industrial tree plantations have a key role in providing protection to
natural forests and how the new technologies of the digital age are
going to affect the availability and cost of print’s raw material in the
|Martyn Eustace, Director, Two Sides|
A quick resume of the days events and an update of the European Two Sides and Print Power initiatives.
|Emmanuelle Neyroumande, Pulp and Paper Strategy Manager at WWF International since 2011|
WWF's point of view on what challenges
remain for print and paper to be truly sustainable in its production and
use, and open questions for the digital world.