Supporting the Cross Media 2012 event, Lisa Turner, Marketing Director, IDM, says: “Understanding the breadth of cross-media channels available and grasping how they can ‘play together’ to achieve the best ROI for specific clients is absolutely vital for marketers if they want to provide real value to their customers. The market is ripe for a dedicated event such as Cross Media 2012 which will address the challenges that multi-channel marketing services can bring while offering some forward-thinking ideas, demonstrations as well as strategic and tactical insight into this rapidly evolving sector.”

“Email, social, mobile, mail, online – all are effective routes to engage with consumers, but integration of these direct marketing channels really amplifies response rates. Consumers spread their attention across a range of media, so agencies and clients are continually experimenting, working out which channels work best for which messages. Attending Cross Media 2012 will help marketers, brand owners, publishers and print service providers to learn about the integration of print media and online, and the use of data and technologies to better personalise campaigns and increase engagement.”

Rachel Aldighieri, Director of Communications and Insight, Direct Marketing Association