Reading from paper or reading from screens. What do consumers prefer?
A survey of UK consumers undertaken by Two Sides, May 2015
A new survey into the preferences of consumers for printed versus digital communications has been published today by ‘Two Sides’; the global initiative which addresses the misconceptions of paper use as a communications medium. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of 500 consumers in the UK and 1,000 in the US on a number of issues relating to the switch from paper-based to digital media.
The UK results found that: