Myths and Facts 

The Myths and Facts booklet is one of the key resources of the Two Sides campaign. The 24-page A5 booklet addresses popular Myths about print and paper and dispels those Myths with verifiable Facts. 

The Myths covered are:

The misconceptions about print and paper are still a major issue for the industry. All too often, we see messages from organisations such as; “Go Green – Go Paperless” and “Do your bit for the environment and choose e-billing” 

These messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.

Some of the key facts about paper's sustainability highlighted are:

  • Between 2005 and 2015, European forests grew by an area the size of Switzerland - that's 1,500 football pitches every day!
  • Europe recycles 72% of its paper
  • 84% of the industry’s raw materials come from Europe
  • Between 2005 and 2013, the CO2 emissions of the European pulp and paper industry were reduced by 22% 
  • 56% of the industry’s total primary annual energy consumption is biomass-based


Download the Myths and Facts Booklet