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'The area of forest in Europe has increased by almost 13 million hectares (an area roughly the size of Greece) in the past 15 years mainly due to planting of new forests and natural expansion of forests onto former agricultural land.'
MCPFE, Ministerial Conference on the Protection of Forests in Europe. 2007.
Paper has been around for almost 2000 years, and during this time it has undoubtedly established it self as the most effective and versatile means of communication. Even in today's digital age with the vast range of alternative media to choose from, paper's unique array of practical and aesthetic qualities simply can't be matched by using electronic alternatives.
Two Sides members strongly support:
Responsible Print and Design
Environmental concerns have moved to the top of almost every agenda in recent years, and have an increasing influence over the decisions we make every day. As the environmental debate has gathered momentum, so have the myths and misconceptions suggesting that the paper industry is responsible for mass deforestation and has an adverse impact on the environment. It doesn't
As always, there are two sides to every debate, and paper has a great environmental story to tell. This is an industry that depends on a renewable source for its principal raw material, and one that leads the world in recycling. Two Sides presents the real facts about paper production, use and recycling. The aim of the initiative is to dispel the misconceptions surrounding paper to promote more informed and confident decisions as well as a more responsible use of paper and print as a unique communications medium.
Life without paper would be hard to imagine. It would certainly be dull.
Our mood will improve by up to 29% if exposed to a positive tactile feeling.
Today, the choice of paper is endless. Paper made from virgin fibers, recycled papers, textured and coloured ranges of varying stocks and weights, all offer a solution for every communications need. The vast and rich attributes of paper have not only stood the test of time, they have evolved with time and, combined with the wide ranging methods of printing techniques that are now available, bring messages, words and pictures to life in a way that electronic media fails to do.
Over 90% of media buyers agree the general public lacks understanding of the environmental impact of paper.
NAPM Survey of media buyers, July 2008
Some would argue that all these benefits are outweighed by the mass of misleading claims about environmental disadvantages; shrinking forests, excessive energy consumption, and overflowing landfill sites. So far as the environment is concerned, paper can appear bad. It isn't and many of these claims are misleading.
Paper isn't the enemy of the environment and it doesn't have to cost the earth. While paper does use trees, its production does consume energy and too often, waste paper ends up in landfill sites, it is also one of the few truly renewable and recyclable raw materials we have. The paper industry is facing up to its responsibilities and investing heavily in all areas of production and sourcing of raw materials to minimise its environmental impact