Paper from Portugal takes a starring role in Cannes
CELPA’s Europe wide campaign “Paper from Portugal - More Forests, Better Future”
is set to inspire filmmakers from around the world to harness their creativity and submit
entries to the MOFILM contest for Cannes Lions, the top advertising festival.
Submitted by: Vince Collins
Portuguese paper will take to the screen in a starring role in the competition launched by Celpa in partnership with MOFILM, as part of the wider international campaign for “Paper from Portugal”, designed to promote the products of the Portuguese paper industry. Filmmakers in the Mofilm network have been invited to submit videos which convey the message that “by using paper from Portugal, you contribute to a better future”. The idea is to tell the true story of Portuguese paper products and how they contribute to the sustainability of Portugal’s woodlands.
The judges will be looking for original and exciting videos, as well as a fresh and creative approach, with a view to sharing online. This will be one of the highlights of the “Paper from Portugal” campaign, which runs through to March 2013 and aims primarily to clear up misconceptions about the pulp and paper industry, to provide the facts about the industry’s contribution to expanding woodlands and to demonstrate the sustainability of Portuguese paper products.
The MOFILM competition is open until 28 May and the results will be announced between 17 and 23 June, in Cannes, during the International Advertising Festival. Five winning entries will be selected to represent the “Paper from Portugal” campaign, and Portuguese paper products will take to the festival screens in a starring role.