Getting to the Essence of your Brand - Sensory Marketing at its Best

Simon Harrop, CEO, Brand Sense

As we recover from one of the worst recessions, brands are realising that they can no longer rely on the overloaded  visual communications and need to find new and different ways to connect with and engage their customers.  Given the techological advances in paper, Simon has some exciting ideas he would like to share with us to utilise emotional connections with brands via print. 
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The Resurrection of Print

Richard Hale, Creative Paterfamilias at Google

Richard Hale acknowledges that the digital revolution has changed the print industry irrevocably.  But change is a synonym for opportunity if you are open to new ideas and new ways of doing things.  In his presentation, Richard shows how the communications industry has been here before.  And adapted.  And thrived.  He will also demonstrate how digital and print together can be an irresistible combination.
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The Changing Nature of Print

Charles Jarrold, CEO, BPIF

Charles now heads up the British Printing Industries Federation (BPIF) the principal business support organisation representing the UK print, printed packaging and graphic communication industry.

As the economy recovers, a clear picture is emerging of how print has adapted to a more interconnected, online and social world. Talking through current BPIF research, Charles Jarrold will review how business models are evolving and the new practices being adopted to drive engagement.
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Print is Undervalued - But Who is to Blame?

Jamie Cregan, Research and Insight Director, MC&C

Jamie Cregan is Research & Planning Director at MC&C. He focuses on applying breakthrough customer insight for clients. His passion lies in helping clients see the bigger picture through first rate analysis and understanding. He believes the best way to do this is to use ideas from fields such as economics, psychology and sociology to gain original insight and perspective on the communication challenges of clients and provide innovative solutions.
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The Geography of the Internet and Other Things Print Media can Teach Digital Marketers

Mark Davies, CEO, Whistl

Before online, before search, before Google Analytics there is a place called The Real World.  Marketing takes place there and it works!  Mark Davies will share his knowledge of the Geography of the Internet and other things Print media can teach Digital Marketers.  Challenging a lot of conventional thinking about the digitally-enabled consumer through research and case studies, he will explain why smart brands are using offline channels as part of their optimised marketing mix.
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Tablets on the Brain

Sean Adams, Head of Insight, News UK

Sean will share the results of an award-winning neuroscience research project commissioned by News UK to understand how people consume content and advertising in print and on tablet. By analysing key measures such as memory encoding, he challenges the common industry belief that readers behave differently depending on the platform on which they consume content.
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The Transformation of Print

Oana Manolache & Lyle Rainey, Marketing & Business Development Manager at HP

Brand owners need to be different and communicate to consumers with powerful messages that demonstrate the brand’s core values. In the printing world we need to recognise the other media streams that marketers will use, so here is the opportunity for digital print to bridge the gap between paper and the online world.  
Print is not dead.  It is transforming
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Print's Role Within Sky's Marketing Strategy

Mark Cruise, Head of Print Management at Sky

Mark Cruise has worked in the print industry for just over twelve years. First buying print at The Independent before moving to TPF Group and into print Management. Then arriving at Sky to head up its Print Management team.   Mark affirms his belief that print remains one of the fastest evolving industries, making it an exciting and exhilarating place to work. He's an advocate for print in Sky's diverse marketing strategy.
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Re-evaluating the Printed Magazine's Role in a Multi-Channel World

Sue Todd, CEO, Magnetic

Printed magazines are still read by 32.8 million people every month

Whilst consuming magazine content is now established through various channels, the reading experience on paper is highly valued.  Sue will reveal the opportunities for printed magazines and how Magnetic are raising the profile of the magazine experience.
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