Annual PRIMA Conference 2015

18/05/2015 To 19/05/2015

Print Power at PRIMA 2015 on May 18/19 in Graz, Austria

The PRIMA conference will provide delegates from the paper, printing and related industries with first class information, freely shared by expert speakers and industry leaders.

On the morning of the 19th May, Print Power will host a special session which focuses on the power of print to deliver high returns of investment to brand owners and ensure print's place in multi-media campaigns.

You can register for the whole conference and get the special ‘members’ rate here:

The Print Power session will focus on the various print channels currently used by advertisers. Leaders from the advertising, publishing and print management sector will share their understanding and experience with the role of print. They will cover the following subjects:

  • What are advertisers’  and agencies’  paper and print buying criteria 
  • How shopper behaviour analysis determines the optimal use of print
  • How door drops formats have evolved in format and quality
  • How effective are door drops
  • How a new printing technology can impact offline and online readership of newspapers
  • The role of print for global brands
  • Media investments in print in Europe

The list of speakers for the Print Power sessions includes:

Tina Fegant               (Best Female Marketer UK 2013/14)

Louis Fraisse             (General Manager Altavia Paris)

Emanuele Bona         (Director General Euro-Graph)

The Print Power morning session promises to present interesting perspectives to how print remains a strong medium for a variety of industry sectors.

The PRIMA Conference programme includes high level presentations from over 25 speakers representing different sectors, including paper and packaging manufacturing, research companies, consulting companies, policy advisors, and creative agencies.

And other top executives and experts will share their view with you at PRIMA 2015 on May 18/19 in Graz, Austria. Join us in welcoming

Kati ter Horst,             Head of Printing & Reading, Stora Enso
Berry Wiersum,           CEO, Sappi Europe
Kurt Maier,                  CEO, Zellstoff Pöls 
Christer Simrén,         COO, BillerudKorsnäs 
and many more!

For more information on the speakers, the programme and how to book; visit