Consumers still want to receive Mail

Submitted by: Jonathan Tame 20/06/2014

Whilst many organisations are encouraging customers to move online or take digital communications actually, consumers still like receiving post and should have the choice.

Letterbox

A survey conducted in 2012 by BMRB on behalf of Royal Mail, revealed some interesting facts about consumer’s perception of Direct Mail and Door Drops. Key findings included;

 

Direct Mail

  • 80.6% open all of their post

  • 87.8% keep printed bills and statements

  • 77.7% like receiving money-off vouchers, special offers or coupons

  • 62.1% prefer to get paper bills or statements rather than access them online

  • 60.1% pay more attentions to paper statements than to email statements

  • 85.6% feel it is a matter of importance the government should send details to every household

     

    Door Drops

  • 43.6% said it helps them become aware of useful information

  • 62.6% find it useful for finding out about local information and events

  • 79.6% happy to receive information on local event

  • Only 7% of consumers did not wish to receive any unaddressed mail

     

    Source Royal Mail


Source: Royal Mail