Royal Mail MarketReach Launch Mail Men

Submitted by: Greg Selfe 04/02/2015

Royal Mail MarketReach has launched the Mail Men campaign to promote the pioneering research carried out in The Private Life of Mail report.

 

 

 

 

 

 

 

 

 

 

 

Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand what makes mail such a powerful communication tool. The research looked inside consumers’ homes, hearts and heads, and this is what they discovered.

Mail is thriving. It’s opened, read, kept and is more relevant than ever. It touches people physically and lets them emotionally touch your brand. This is really important because giving, receiving and handling tangible objects remains a deep and intuitive part of the human experience.

The Mail Men can be seen across major UK cities in a massive outdoor campaign, as seen below.

Some key facts from the research:

  • 60% of people say the best mail keeps brands top of minds
  • When mail was including in the marketing mix, the total communications ROI increased by 12%
  • 80% of adults keep some mail that companies have sent to them in the last 4 weeks
  • 23% of all mail gets passed around the household

To find out more visit,

mailmen.co.uk

@marketreach

Download the full Private Life of Mail report below