Submitted by: Greg Selfe 15/01/2015
Working with final year illustration and animations students at Kingston University London, PrintWeek have launched the Power of Print student cover competition.
The brief: illustrate the enduring strength of print in today's multi-media environment.
Below are the shortlisted entries, you can vote for your favourite via the link at the bottom. The winning design will be revealed in late March.
"Ode to print"
I started from the idea of protest songs, which were – and still are – used to unite group of people working towards a common goal. ‘Ode to Print’ combines the ‘songs’ of both digital and traditional printers, creating a working piece of music that can be sung. The ‘music’ that the printers create has been arranged for a trio, using notes suitable for soprano and alto registers, and rhythm.
I also propose to produce a video for the website, which could, for example, mix human voices with printing sounds. The idea is to create a tune that can become memorable, and thus recognised as an ode to the printer, in both a digital and traditional format.
"The daily commute"
In response to the PrintWeek brief I wanted to convey the idea of print and digital media existing in harmony. I thought about the daily commute and the preferences of the individual user, as opposed to the difference in experience that both print and digital can offer. I wanted to demonstrate print and digital media, displaying their functions side by side, rather than as opposing forces.
"The page is no longer available"
I wanted to explore the permanence and physicality of print as this struck me as the most prominent feature that keeps it alive as a process. The idea that, until it is translated onto paper, a digital image can be lost, removed or altered is one that I focused on and I felt that digital error messages were the most effective way of visually communicating this. To create my cover design I hand drew and screen-printed a series of error messages, I removed the typography and concentrated instead on the very recognisable visual language of an error message. In cropping and laying the prints on top of each other I hoped to replicate the way that error messages appear on a computer screen and echo the sense of dread and panic that comes with them.
"Something to hold on to"
The cover celebrates the tangible element of print and how we often keep printed material rather than discarding it.
Digital technology complements print by enabling us to edit and curate the material that is printed and kept. For example, when we select the photographs we want to print, rather than printing every photograph we take, or when a newspaper is edited digitally before its production. Each letter in the cover image has therefore been edited digitally before being screen-printed.
"Filtering the traffic"
I feel that the requirements of print media act as a filter, sifting the constant stream of digital media and only distributing the content that is essential or of importance to the public.
My cover shows how, through repetition and dissemination, print is the most powerful form of communication.
The spontaneous brush marks against the clean edges of the type suggest both digital and analogue print.
"What you don’t see"
My generation of digital natives have a built-in muscle memory of certain actions that we repeat on our mobile devices. I wanted to draw attention to each mark we leave behind on the glass surface of the screen. Using the CMYK colours of each action I have created an abstract image that highlights the movements we don’t see.
Vote for you favourite here!