The top three reasons consumers choose a printed book

13/12/2013

The top three reasons consumers choose a printed book include: Lack of eye strain when reading from paper copy vs. an eBook; the look and feel of paper, and the ability to add it to a library or bookshelf.


Source: Ricoh-commissioned IT Strategies study conducted in conjunction with the University of Colorado-Boulder, “The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers”