In the immediate wake of Brexit, publishers printed special editions and new products to address the demand for news.
Newspapers themselves have also shown a boost in sales, as “consumers turn to trusted brands … at times of crises or when deeper commentary is desired,” according to Enders analyst Douglas McCabe, The Financial Times reported July 21. The Guardian’s daily sales rose by 3.6% on average in June compared to May, while The Sun increased 2.6% and Tthe Financial Times edged up 0.49%. The Times’ print sales in June jumped 15% year-over-year, according to the Audit Bureau of Circulation. While 2.7 million more newspaper copies were sold in the U.K. in June compared to May, that figure was down 2% year-over-year.