What do you think of the 'misleading' common email tagline?

Submitted by: Shaun Answered by: 28/03/2012

Question

What is your position on the common email tagline Please consider the environment before printing this email. Is this valid, or misleading

Answer

On one level it is correct, in that any activity should be thought about from an environmental point of view. However, printing on paper does keep a permanent record and can be vital for important documents. Paper is also based on wood, a renewable and recyclable material, and we should promote print as a sustainable way to communicate. Electronic document storage and retrieval as well as emails and other e-communication has a footprint of its own which can be considerable.

So I would consider a much more affirmative footer. The Two Sides footer reads:
 

Printed emails create a permanent and sustainable record but please ensure all your waste paper is recycled.

Print and Paper is Renewable, Recyclable and Powerful. Visit  www.twosides.info  for more information.

 

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