Prof. Dr. Michael Braungart is a German chemical engineer, founder and
managing director of the EPEA (Environmental Protection and
Encouragement Agency) in Hamburg and scientific director of the Hamburg
Environmental Institute. Furthermore, he works as a professor of Process
Engineering at the University of Applied Sciences in Lüneburg
(Germany), also serving as director of an interdisciplinary materials
flow management masters program.
Together with William McDonough,
developed the Cradle to Cradle concept and founded the product design
and development MBDC McDonough Braungart Design Chemistry in
Charlottesville, Virgina, USA.
His ideas about redesigning
industrial production processes in order to create a positive ecological
human footprint are famous around the world and among his supporters
one can find Hollywood actors like Brad Pitt, Susan Sarandon or Cameron
Diaz. Film director Steven Spielberg is not only planning to make a
movie about his ambitions, he also supports them with donations.
Currently he holds the Cradle-to-Cradle chair at the Erasmus University
Rotterdam, is a professor at the University of Twente as well as a
visting professor at the TU Delft, Netherlands.