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| Background |
| In recent years, the wider business community has evolved. It has developed an increased awareness of corporate responsibility issues, and assumed its share of responsibility and accountability for maintaining standards of ethical, social and environmental performance.
The developing awareness of the industry has grown in step with an increase in communities' and society's expectations across all sectors.
Two Sides recognises that the industry has a responsibility to continually improve its environmental credentials and address customer concerns, which are often the result of misleading or inaccurate information.
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| The 'Two Sides' initiative will set out the facts in a clear and
straightforward manner; addressing some of the inaccuracies and issues
that surround the industry. There is an appetite by those working
within the Graphic Communications Supply Channel to understand all the
environmental issues and thus make more informed decisions about the
use of Print and Paper products.
Print and Paper have been the
preferred communication medium for over 2000 years. Two Sides seeks to
ensure that, by fostering a better understanding of our industry's
environmental credentials, Print and Paper, through its myriad of uses
from commercial applications to the basis of learning and creativity,
remains the essential communication medium of choice. |
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