|Respond to misleading statements|
Responding to misleading information and statements is important. Very often, in order to promote a cost saving initiative, organisations, particularly public utilities, will state that receiving information by non paper means is more environmentally friendly. This is often either incorrect or not backed by any evidence.
The following letters have been written to various organisations and you are welcome to download the letter template for your own use.
Standard Life wrote to their customers in August advising them to 'Go Paperless' and, in the process, become 'environmentally friendly'. Two Sides wrote, settting out some facts about print and paper, and requesting that Standard Life review their messaging.
Oceannounced in August that they has joined the Paperless Project Coalition which seeks to promote the use of electronic storage and communication as a 'Green' opportunity for business. Two Sides wrote and presented some facts and information; requesting that Oce reconsider their membership of this organisation of used their influence to ensure that messages were factual.
International Hotels are encouraging the members of their Priority Club to help the environment with the phrase: 'Save Paper = More Points = Better Planet'.. Two
Sides wrote and presented some facts and information; requesting that IHG reconsider this statement and visit the Two Sides website to get the true facts
|Greenwash Response, stage 1|
Knowing what to say when you see a case of Greenwash is difficult. This is the letter that Two Sides writes in order to gain attention. It calls for a meeting and threatens action if we get no response. Your own version can be amended to suit the circumstances
|Greenwash Response, stage 2|
...and if there's no response, this the letter that Two Sides will send. It is suggested that you pass difficult of major name cases to Two Sides for action