There has never been a more terrifying or more exciting time to be in the fibre-based industries. Terrifying because virtually every aspect of our businesses is in transition - exciting because of exactly the same thing.

Periods of great change always present both disruption and opportunity. Over the past years much has been talked about the challenges our industries are facing. The paradigm shift in paper consumption, industry transfer, economic uncertainty, and a shifting competitive landscape - all this is widely known to all parties involved.

It is now time to talk about solutions. Clearly, there is substantial opportunity to create entirely new industries and reinvent existing ones. Real change is about doing something about it.

This is what PRIMA 2012 will be about: Companies that have not failed to see the ocean of opportunities surrounding them.

"Paper is a sustainable and efficient part of modern media mix. We in UPM are committed to paper and print and believe that printed and digital channels complement each other, each having its strengths and roles in the media and advertising palette of the future. The PRIMA Conference is a forum where the hot topics of the paper industry are discussed by experts and where the professionals have an opportunity to exchange views with their respected colleagues. This year the Conference takes place in Helsinki, which is also the 2012 World Design Capital. The PRIMA Conference has always offered great value for participants, we are proud to sponsor it in our home city."
Jussi Pesonen, CEO, UPM

"Why does a bank co-operate closely with an organisation like PRIMA? Nordea has over 100 years of experience working with this industry, and it is one of the industries we have a global focus on - doing business with clients all over the world. The better we understand this industry and its development, the more we can create value for our customers. PRIMA conferences are top quality when it comes to topics, presentations and networking, and that is why we like to cooperate closely with PRIMA."
Casper von Koskull, Executive Vice President, Nordea
http://www.prima-papernetwork.org/cms.cfm/bereich/conferences