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How Greenpeace changes big business
An interesting piece from Rhett Butler of Mongabay.com who examines Greenpeace's approach to changing big business attitudes. Includes an interview with Rolf Skar, senior forest campaigner with Greenpeace
23/07/2010
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Reading on line is not the same as reading print on paper
Don't throw out those textbooks and library books yet. Researchers have found that technology is not always better.
16/07/2010
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WWF launch new Paper Company Environmental Index
WWF sets out to measure the environmental footprint of world's largest fine paper companies
14/07/2010
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Pulp and Paper uses only 11% of the Worldwide forest cut, 2008 figures released
Pulp and Paper directly uses only 11% of the total forest cut with Fuel taking 55% and 34% being used for construction and other purchases
01/07/2010
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Is Print Dead?
Not if there is wider recognition of print's vital role in today's multi media world.
11/06/2010
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BOOK, is a technological breakthrough
This new device may surprise you
11/06/2010
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Two Sides successfully combats Greenwash from major Corporates
Anti-print marketing messages withdrawn by leading Utility supplier and major Telecoms organisation
08/06/2010
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Promoting on line billing and communications may not be a sustainable way to market your business!
A briefing note for advertising and marketing professionals.
04/06/2010
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Are magazines really dying out?
Though the internet is a serious threat, its ephemeral nature is no match for the tangibility of print
04/06/2010
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Two Tomorrows rountable looks at sustainability risks in the supply chain
"consumer opinion does not reflect the fact that the forestry industry is a leader in traceability and sustainable practice" is conclusion of recent Two Tomorrows event.
30/04/2010
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Two Sides issues new mailer
The third mail piece from Two Sides has been sent to 21,000 media specifiers and influencers
25/04/2010
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Is digital media worse for the environment than print?
A thoughtful article from Don Carli, first published in Media Shift
13/04/2010
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Print and Paper comprises 1.1% of World Greenhouse Gas Emssions say the World Resources Institute
See how our industry fits with all other large scale enterprises
13/04/2010
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Royal Mail and DMA announce record 76.5% of direct marketing material is recycled
During 2009, 76.5% of mailed Direct Marketing Material was disposed of into the recycling stream versus landfill.
08/04/2010
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Michael Makin, CEO Printing Industries of America Inc, talks to SKY radio about the future for print
Michael Makin, CEO World Print and Communication Forum, talks to SKY radio about the future for print
30/03/2010
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New Committee for Advertising Practice, CAP, guidelineswill impact e-billing environmental claims
Absolute claims must be supported by a high level of substantiation. e-billing will need to prove its total environmental impact if it is to claim that it is environmentally more friendly than printed bills
29/03/2010
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The majority of American adults cite mailing envelopes as the safest way to send written communications
The research is in stark contrast to the common assumption that communications today is all digital. Mailing using envelopes was far head of e-mail and other types of Internet communications in a nationwide survey.
18/03/2010
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Greenpeace takes action on new Facebook energy hungry server centre
Facebook recently announced it will build a massive data centre in Oregon, U.S., packed full of the latest energy efficient computers to serve the hundreds of millions of friends connecting on their near-addictive social networking website. But the company plans to run the place on electricity made by burning coal--Yes,says Greenpeace, the dirtiest source of energy and largest single source of global warming pollution in the world.
17/03/2010
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£1m Eco-House Project at Tullis Russell gets Climate Challenge Fund Boost
Tullis Russell have recently announced that in cooperation with local community councils, its soon-to-be-formed charitable status joint company has received financial support from the Climate Challenge Fund (CCF) to help build a ground breaking Eco-Education Centre at the site in Markinch.
11/03/2010
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Two Sides takes on 'Greenwash'
'paper-free is better for the environment' claims to be challenged
09/02/2010
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Two Sides and BPIF join to launch printer recruitment campaign
Benefits of membership to be broadcast by BPIF
09/02/2010
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EDF use Two Sides material in new Sustainability Guide to Print and Paper
27/01/2010
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McAffee publishes the environmental cost of emails and spam
21/12/2009
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Verdigris launches pan-european environmental survey
17/12/2009
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Public perceptions of EU Forestry does not match reality
New Report indicates that there is a clear and sufficiently detailed message presented in a neutral manner that allows the public to make appropriate distinctions depending on the relevant specific issues and hallenges, including forest area, biodiversity and damages, for various geographic contexts (i.e. local forest,
European forests, forests worldwide)
27/11/2009
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Emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990
The specific emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990 and the paper sector reduced its absolute CO2 emissions by 8% compared to 1990.
More than half of the energy used, (55.5% in 2008), comes from biomass and of the remaining part almost 40% (36.8% in 2007) from natural gas.
Although the industry is energy intensive we are less and less carbon intensive.
18/11/2009
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'Paper still valued for communication', is the finding of a new survey commissioned for Communisis.
PAPER STILL VALUED FOR DOCUMENTATION
Three quarters (74 per cent) of consumers continue to receive hard copy statements from their financial services and utility suppliers, new research from Communisis reveals today.
02/11/2009
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Sappi responds to an investigation by World Wildlife Fund (WWF) who have found traces of pulp from tropical forests in some German children's books.
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submitted by: Jens Kriete 30/10/2009
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Green Futures magazine investigates the sustainability of print versus electronic media
29/10/2009
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10% of Germany's energy requirements are now estimated to arise from the use of computers
submitted by: Bertrand Lousteau 26/10/2009
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New video from Velvet toilet tissue, (SCA), promotes the growth of forests
26/10/2009
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T mobile withdraws charges for paper bills
T Mobile finds that charging people for paper bills is not what customers want. Interesting story from the USA.
22/09/2009
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The Print Business magazine explains Two Sides
The Print Business magazine publishes an article explaining the Two Sides initiative and the accompaying advertising campaign
14/09/2009
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Two Sides launches Direct Mail and advertising program.
Two Sides announces 12 month program of activity to promote the sustainability of Print and Paper
07/09/2009
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Capturing The Green Advantage For Consumer Companies, Jan 2009, Boston Consulting
03/09/2009
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International Paper publishes 'Are Pixels Greener than Paper?'
31/08/2009
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BPIF launch their Carbon Footprinting Initiative, Video
BPIF launch their Carbon Footprinting Initiative, Video
03/08/2009
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Two Sides explained at the recent IPPA Conference. Video
Martyn Eustace presents Two Sides to the recent IPPA conference in Telford
27/07/2009
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