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TNT Post UK joins Two Sides
Leading postal operator TNT Post UK has joined the Two Sides campaign
Submitted by: Vince Collins 6/2/2012
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Jonathan Franzen: e-books are damaging society
Anita Singh's article in The Telegraph reports on the fact that Jonathan Franzen has launched a passionate defence of the printed book, warning that our desire for the instant gratification of e-books is damaging for society.
Submitted by: Vince Collins 6/2/2012
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Two Sides website passes 50,000 visitor mark. Social media links drive new traffic.
Two Sides website continues to grow traffic
Submitted by: Vince Collins 31/1/2012
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China promotes recycled paper and a reduction in paper consumption
Details of China's new five-year plan for the paper industry as revealed on website CRIENGLISH.com,
Submitted by: Vince Collins 31/1/2012
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Google adapts redundant paper mill site as a new data centre
This article, written by Cade Metz Editor of Wired Enterprise and published on their website, illustrates an innovative project by Google.
Submitted by: Vince Collins 31/1/2012
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New online Guide for
NGO WWF launches its new guide "6 steps to responsible purchasing"
Submitted by: Vince Collins 27/1/2012
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Will a US shift to brown result in a greener Europe?
Wall Street Journal Business article by Sarah Nassauer highlights an interesting trend in US household paper products. Will it catch on in Europe?
Submitted by: Vince Collins 25/1/2012
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APP China commits to lead efforts in advancing Chinese paper industry’s sustainable development
RISI reports on Asia Pulp & Paper (APP) and seventy-six other enterprises jointly signed an initiative put forward by the China Paper Association at the 2nd Annual Forum on the Chinese Paper Industry's Green Development.
Submitted by: Vince Collins 24/1/2012
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Don’t write off print just yet
As this article, writtern by Mark Jones and published in The Times, shows the case for print as part of the marketing mix is still very strong.
Submitted by: Vince Collins 24/1/2012
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Two Sides Launches US Website
As this feature in US website Print Media Centr illustrates Two Sides has succesfully launched the campaign in the United States and Canada.
Submitted by: Vince Collins 24/1/2012
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EU new rules add to the ‘paper versus electronic’ debate
The environmental benefits of electronic devices versus print media are coming under increasing scrutiny. Recent European Parliament legislation is focussing on the issue.
Submitted by: Vince Collins 20/1/2012
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Employees could save UK organisations £500m and two million tonnes of CO2
Carbon Trust has launched a new, online office tool called Carbon Trust Empower™ to help organisations save money and reduce their carbon emissions
Submitted by: Vince Collins 17/1/2012
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For Their Children, Many E-Book Fans Insist on Paper
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books.
Submitted by: Vince Collins 16/12/2011
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Real Books Don't Die
Real books don't die, insists Marc Shultz in the 9 December issue of Publishers' Weekly.
Submitted by: Vince Collins 16/12/2011
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FESPA to expand global reach of Planet Friendly Printing
FESPA plans to make an abridged version of their widely-acclaimed Planet Friendly Printing Guide available to non-members.
Submitted by: Vince Collins 16/12/2011
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Green Lobby Concerned by Chancellor's Autumn Statement
The Independent. Wednesday 30 November.
Submitted by: Vince Collins 16/12/2011
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The New Story of Stuff: Can We Consume Less?
A new study finds that Britons are consuming less than they did a decade ago, with similar patterns being seen across Europe. Could this be the beginning of a trend in developed countries? Might we be reaching "peak stuff"?
By Fred Pearce
Submitted by: Vince Collins 16/12/2011
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Hasbro to phase out PVC in packs by 2013
Toy giant Hasbro has announced plans to eliminate PVC from all its packaging as the latest measure in its plans to make its packs more sustainable.
Submitted by: Vince Collins 9/12/2011
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Sonoco delivers rigid paper solution for packaging chemicals
In one of the most innovative projects of its kind, Sonoco has enabled a supplier of vehicle oils and fluids to replace its costly metal container with a rigid paper-based can designed and manufactured by the Consumer Packaging division of Sonoco UK.
Submitted by: Vince Collins 9/12/2011
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Environmental audits growing as companies require proof of environmental claims
Outside audits help fend off greenwashing claims.
Submitted by: Vince Collins 2/12/2011
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New German study confirms Two Sides research findings
German youth reading more print media and books.
A new study about adolescents in Germany finds reading on the rise, with 42% of teens polled saying they read a daily paper. Still, while e-books have yet to break through, Internet consumption dominates overall.
Submitted by: Vince Collins 2/12/2011
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Introducing PEFC Project Chain of Custody Certification
PEFC’s Chain of Custody (CoC) certification is now well-known and established. Indeed, some 9,000 companies and businesses worldwide have achieved Chain of Custody certification.
Submitted by: Vince Collins 28/11/2011
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China's commitment to embrace forest certification
APP-China PCwC quarterly report seeks to clarify confusion around responsible purchasing of paper products
Submitted by: Vince Collins 24/11/2011
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Why is our consumption falling?
From food to paper and water, Britain has gradually been guzzling less over the past decade. "Why?" asks Duncan Clark in The Guardian.
Submitted by: Vince Collins 24/11/2011
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First came the plastic cork, now get ready for the paper wine bottle
British firm plans to turn your wine cellar green according to Jamie Doward's article in The Observer recently.
Submitted by: Vince Collins 24/11/2011
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Sainsbury’s moves cheese SRP from plastic to innovative corrugated design
To meet Sainsbury’s demand for more sustainable packaging, for its own branded sliced cheese ranges, Smurfit Kappa has produced an innovative Shelf Ready Packaging solution. The new SRP replaces a vacuum formed plastic tray with an FSC certified corrugated pack using a novel single faced ‘ONDI’ Fluting.
Submitted by: Vince Collins 23/11/2011
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Two Sides seminar reveals that print is the new cool in a multi-channel landscape. Digital natives also reveal their preferences for reading from paper
Two Sides Autumn Seminar reaffirms the popularity of print as an essential medium for media planners with leading media players citing print as being "the new cool" and having a unique appeal compared to digital media.
Submitted by: Vince Collins 22/11/2011
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D&AD launches their most environmentally friendly annual ever
The D&AD annual is widely acknowledged to be the creative "bible". has been launched as the most environmentally friendly yet.
Submitted by: Vince Collins 22/11/2011
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Cellulose films and sustainable paper - Made for each other.
What happens when a leading global producer of cellulose films for packaging and labels meets the worlds leading producer of sustainable specialty papers? The chemistry between the two generates an innovative laminate solution, at least in this case. The companies in question are Innovia Films and Sappi Fine Paper Europe, and they have now joined forces to develop new laminate solutions for flexible packaging applications.
Submitted by: Vince Collins 21/11/2011
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Forest Fibre Industry releases sustainability road map
A future low-carbon bio-economy dictates ambitious targets for industry
Submitted by: Martyn Eustace 17/11/2011
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Sustainability at the heart of the European paper industry
The Confederation of European Paper Industries, (CEPI), launch their latest Sustainability Report and announce ambitious targets to reduce emissions by 80% and increase value added by 50%, by 2050
Submitted by: Martyn Eustace 17/11/2011
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All generations prefer paper to digital media when it comes to reading, new European research reveals
In a wide-ranging new survey, a new generation of digital natives show strong preferences for paper; still the favoured medium of all age groups for reading and safe keeping of documents.
The research conducted by IPSOS, in association with industry organisations Two Sides and Print Power, interviewed 4,500 European consumers who declared their preference for paper based media in a digital world.
Submitted by: Vince Collins 9/11/2011
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Does the brain like E-books?
Just in case you missed it here's an interesting story from the New York Times on the E-Book reading experience.
Submitted by: Vince Collins 4/11/2011
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Gravure magazine announces launch of Two Sides U.S.
Gravure magazine, the quarterly journal of the Gravure Association of America Inc., has announced the launch of Two Sides U.S.
Submitted by: Vince Collins 4/11/2011
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Junk mail crackdown to see launch of website
Ministers say it will be easier for people to stop junk mail being put through letterboxes under new plans.
Submitted by: Vince Collins 2/11/2011
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Finally, an electronic paper display I can crumple up and throw away
An intriguing insight into the latest technology developments.
Submitted by: Vince Collins 2/11/2011
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Former Fespa directors launch EcoPrint trade show
Former Fespa Event directors Frazer Chesterman and Marcus Timson have unveiled their new EcoPrint print industry event that will "fill the gap" in the market for a show that focuses on business efficiency and sustainability issues for print service providers
Submitted by: Vince Collins 1/11/2011
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Can trees offset our carbon production?
A thought-provoking article from Richard Romano on the U.S. blogsite WhatTheyThink.com
Submitted by: Vince Collins 31/10/2011
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2011 Tomorrow’s Value Rating reveals why some leading companies “get it” and others still risk accusations of green-wash
Some of the world’s leading companies recognised for their sustainability efforts are still at risk of being accused of green-wash. A new report, the 2011 Tomorrow’s Value Rating, from international corporate sustainability agency, Two Tomorrows Group, reveals that there is a danger that leading companies are taking existing practices and passing them under the sustainability lens to give a compelling green picture of the company.
Submitted by: Vince Collins 25/10/2011
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High quality 100% cotton paper chosen by Apple for new greetings card offering
At Tuesday's "Let's Talk iPhone" keynote event, Apple announced Cards, a new app that allows iPhone and iPad users to create custom greeting cards that Apple will print out and mail via the United States Postal Service.
Submitted by: Vince Collins 5/10/2011
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Data Revealed: Google Uses More Power than Salt Lake City
Google has broken its silence on energy consumption, announcing that it consumed 2,259,998 MWh in 2010.
Submitted by: Vince Collins 3/10/2011
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Greetings cards under environmental attack from US digital provider
New site challenges consumers to declare their 'independence' from paper greeting cards.
Submitted by: Vince Collins 1/10/2011
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Two Sides Gains Support of More Than 35 Companies for its U.S. Start-up
Calls for companies to join the growing list of members
Submitted by: Vince Collins 30/9/2011
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Start of consultation for Product Footprint Rules for paper
The Confederation of European Paper Industry (CEPI) and the European Commission DG Environment are launching a consultation for Product Footprint Category Rules (PFCR) for paper and paper products. The paper PFCR is linked to the forthcoming European methodology for the calculation of environmental footprint of products, currently being developed by the Commission services. This is a pilot project testing a new way of adopting PFCR for an industry sector using crowdsourcing and online tools.
Submitted by: Vince Collins 30/9/2011
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Joint WPCF - PrintCity Environmental Conference at drupa 2012
The World Print & Communication Forum (WPCF) and the PrintCity Alliance have announced that they will be jointly organising an International Environmental Conference during the 2012 drupa exhibition in Düsseldorf. This co-operation underlines that effective responses on these issues requires creative cooperation across the industry process chain.
Submitted by: Vince Collins 30/9/2011
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Media experts to reveal their opinions on Print Media’s future at the Two Sides / Print Power autumn seminar
The Two Sides and Print Power Autumn Seminar takes place on Monday 7 November 2011 at Stationers’ Hall in the City of London.
Submitted by: Vince Collins 28/9/2011
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Execs getting complacent about environmental problems
A worrying trend is emerging, according to a new survey by SustainAbility and GlobeScan: sustainability experts and practitioners are not feeling the sense of urgency they once did.
Submitted by: Vince Collins 26/9/2011
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Green Mill Index launched for the pulp and paper industry
A comprehensive new tool to calculate the environmental impact of a paper mill
Submitted by: Vince Collins 8/9/2011
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National poll shows 73% of public still prefers receiving bills and financial statements by mail
The Envelope Manufacturers and Suppliers Association (EMSA) conducted a recent national poll that demonstrated a strong preference on the part of the public to continue receiving important bills and financial statements by mail, rather than solely online
Submitted by: Vince Collins 7/9/2011
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American banking group TD to Participate in North American Closed Loop Paper Recycling System
Innovative approach to recycling diverts 1,500 metric tonnes of paper from landfill per year; equivalent to more than 300 million sheets of paper
Submitted by: Vince Collins 7/9/2011
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Two Sides launches European and US print media sustainability survey
Two Sides has announced the launch of a 10 country survey, conducted by research specialists IPSOS, to discover how consumers across Europe and the US feel about the sustainability and importance of print and paper today.
Submitted by: Vince Collins 6/9/2011
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Demand for fuelwood could prompt more land acquisitions
The rising demands for fuelwood could prompt more land acquisitions in developing countries where food insecurity is rising and land rights are weak, according to a report by the International Institute for Environment and Development (IIED).
Submitted by: Vince Collins 5/9/2011
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Commission and EEA sign agreement to provide detailed information on land cover in Europe
The European Environment Agency (EEA) and the European Commission (EC) have signed an agreement to provide information on land cover in Europe, compiling data from land, air and space.
Submitted by: Vince Collins 5/9/2011
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Recession and renewables cut greenhouse emissions in 2009
Greenhouse gas emissions decreased very sharply in 2009, by 7.1 % in the EU-27 and 6.9 % in the EU-15. These most recent results, compiled by the European Environment Agency (EEA), confirm estimates made by the EEA last year. This decrease was largely the result of the economic recession of 2009, but also sustained strong growth in renewable energy.
Submitted by: Vince Collins 5/9/2011
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New EEA report highlights connectivity between global issues
EEA report clearly illustrates the connectivity between some of the key systems underpinning our globalised society, from trade to health and the environment.
Submitted by: Vince Collins 5/9/2011
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PrintIT! campaign gains major paper sponsor
Antalis McNaughton supply paper for PrintIT! programme in 2011
Submitted by: Vince Collins 5/9/2011
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California considers Styrofoam containers ban
Advocates want to end use of non-biodegradable material.
Submitted by: Vince Collins 5/9/2011
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Carbon Recycling: Mining the Air for Fuel
Recycling bottles, cans, and newspapers is on any short list of simple actions for a cleaner environment. If only it were as easy to collect and reuse carbon dioxide—that greenhouse gas waste product that the world is generating in huge volume each day by burning fossil fuels.
Submitted by: Vince Collins 2/9/2011
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Recycled newspapers could fuel your car, say scientists
Don't give up on the newspaper industry just yet--it could soon be powering your car. Researchers at Tulane University have discovered a strain of bacteria that can turn paper into butanol, a biofuel substitue for gasoline.
Submitted by: Vince Collins 2/9/2011
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PrintCity Alliance 'LovePrint' Campaign
Please participate in the PrintCity Alliance LovePrint survey
Submitted by: Vince Collins 2/9/2011
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Stationery's New Followers - Why the Tweeting Crowd Sends a Lot of Letters
By Katherine Rosman - Wall Street Journal 25 August 2011
Print on paper still a powerful medium in the United States
Submitted by: Vince Collins 1/9/2011
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Consumers use technology to filter relationships with brands, says report
New report states that 71% of consumers are happy to receive mail from organisations they are already customers of.
Submitted by: Vince Collins 1/9/2011
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Why green issues aren't black and white
Jason Cromack, CEO of Lateral Group, puts forward the case for the direct marketing industry.
Submitted by: Vince Collins 15/8/2011
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New moves to boost UK tree planting for carbon capture
Two new moves were recently announced by the Forestry Commission which are expected to attract significant new investment into UK tree planting projects designed to help combat climate change.
Submitted by: Vince Collins 3/8/2011
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Online readership figures fall for UK national newspapers
Media Week reports that, in one of the worst month on month performances since ABC records began, all of the websites for the UK's national newspapers lost readers last month, apart from the rising Mirror.co.uk.
Submitted by: Vince Collins 29/7/2011
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Printers have reduced their carbon footprint by 97% in the last 20 years!
This fascinating research, conducted in 2009 in Australia, is being brought up to date. Two Sides hope to publish the results of the new research as soon as it is available. The original research makes fascinating reading.
Submitted by: Martyn Eustace 15/7/2011
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The book is alive and well, just a tad more exclusive. Perhaps it's the next big thing!
There's no reason why traditional books can't coexist with ebooks – as long as they succeed in smartening up their act.
A compelling insight from Robert McCrum guardian.co.uk, Saturday 25 June 2011
Submitted by: Vince Collins 13/7/2011
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U.S., European Media Still Worlds Apart on Climate Change Coverage
This SolveClimate article examines why Europeans accuse the U.S. media of giving climate sceptics a disproportionate voice and perpetuating a debate that has been settled among scientists
Submitted by: Vince Collins 12/7/2011
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Paper Agent Papico Leads The Way With Positive Environmental Email Message
Leading paper agent Papico is encouraging the printing industry and paper manufacturers to adopt positive statements on the footer of emails as a way of endorsing the sustainability of paper.
Submitted by: Vince Collins 12/7/2011
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Two Sides US explained at US Gravure Association Environmental Workshop
The Gravure Association of America (GAA) provided Phil Riebel, who heads the new Two Sides US organisation, an opportunity to explain the rationale of the new Two Sides US initiative
Submitted by: Phil Riebel 7/7/2011
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Two Sides refutes misleading claims on BBC Panorama programme
Two Sides has responded to the confusing and misleading messages in the recent BBC Panorama programme, (BBC1, 8.30, 4th July)
The graphics industry organisation believes the show gave a misleading view of the direct mail industry by relating the dangers of scam mailing to the alleged problem of supposed ‘junk mail’.
Submitted by: Vince Collins 7/7/2011
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Paper environmental scorecards and declarations
Phil Riebel, Senior Sustainability Advisor to the forest products, paper and print media supply chains, initiates a discussion on paper environmental scorecards and declarations.
Submitted by: Vince Collins 4/7/2011
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Inkjet printing could change the face of solar energy industry
Inkjet printers, a low-cost technology that in recent decades has revolutionised home and small office printing, may soon offer similar benefits for the future of solar energy.
Submitted by: Vince Collins 4/7/2011
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Analysis on how reading patterns differ between an iPad and a printed newspaper
The Miratech team wanted to know how reading patterns differ between an iPad and a printed newspaper. Their conclusion : people read articles in a printed newspaper and only skim through them on an iPad.
Submitted by: Vince Collins 23/6/2011
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Two Sides Launches in the US
Two Sides U.S. launches to tell the Environmental Story of print and paper.
Call for companies to join growing list of early adopters
Submitted by: Martyn Eustace 14/6/2011
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Forests Fight Back All Over The World
Forest density is increasing across much of the world after decades of decline, according to a new study by scientists from the United States and Europe. The change, which is being dubbed the Great Reversal by the authors, has important, has positive implications for carbon capture and climate change.
Submitted by: Martyn Eustace 7/6/2011
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Tetra Pak v plastic water bottles - which is best for the environment?
Thirsty? Should you reach for the paper carton or the plastic bottle? Or run the tap? Leon Kaye, founder and editor of GreenGoPost.com, investigates in this article which recently appeared in the Guardian Professional Network.
Submitted by: Vince Collins 6/6/2011
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Committee of Advertising Practice - Webcast of Advice:am seminar on ASA's new digital advertising
CAP has already provided a comprehensive calendar of training events to help comply with the new rules. To help advertisers and industry practitioners access this advice and guidance at their convenience, they have recorded a recent Advice:am seminar on the ASA’s new digital remit.
Submitted by: Vince Collins 6/6/2011
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Print is Green!
Research and Markets are one of the leading sources for international market research and market data. They have just published a report which provides an overview of the state of green printing initiatives in the U.S. commercial printing industry.
Submitted by: Vince Collins 6/6/2011
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Recession and renewables cut greenhouse emissions in 2009
Greenhouse gas emissions decreased very sharply in 2009, by 7.1 % in the EU-27 and 6.9 % in the EU-15. These most recent results, compiled by the European Environment Agency (EEA), confirm estimates made by the EEA last year. This decrease was largely the result of the economic recession of 2009, but also sustained strong growth in renewable energy.
Submitted by: Vince Collins 6/6/2011
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European Commission and European Environment Agency sign agreement to provide detailed information on land cover in Europe
The European Environment Agency (EEA) and the European Commission (EC) have signed an agreement to provide information on land cover in Europe, compiling data from land, air and space. The agreement was signed on May 25, during a Green Week event in Brussels.
Submitted by: Vince Collins 6/6/2011
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Illegal logging is not a major global problem says New report by World Growth
World Growth is a non-profit, non-governmental organization established to expand the research, information, advocacy, and other resources to improve the economic conditions and living standards in developing and transitional countries.
Submitted by: Vince Collins 2/6/2011
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BBC Radio discusses Two Sides Paperless Billing Campaign
Interviewed by Stephen Rhodes on BBC Radio Northampton's popular afternoon consumer program, Two Sides Director, Martyn Eustace, discusses the common Myth that e-billing is better for the environment.
Submitted by: Martyn Eustace 20/5/2011
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Print still in favour with today’s tech generation
The latest findings from the National Readership Survey (NRS) show how print publications remain central to the media repertoire of the most avid technophiles, writes Katherine Page in the latest issue of InPub Weekly.
Submitted by: Vince Collins 20/5/2011
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Two Sides competition winners see sustainable forestry in actiuon
Pulp & Paper International magazine report on one of the prizes in the Two Sides 2010 competition
Submitted by: Vince Collins 19/5/2011
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Two Sides materials in UK school's syllabus
Two Sides "Print and Paper: Myths and Facts" booklet is one of the reference aids made available to over 16,700 participating students.
Submitted by: Vince Collins 16/5/2011
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Suffolk inventor's paper milk bottle set to go global
Green Bottle, a tiny Suffolk-based company that has developed a green alternative to plastic bottles is in advanced talks with a consumer goods giant for a global deal to supply it with environmentally friendly detergent bottles – made out of paper.
Submitted by: Martyn Eustace 15/5/2011
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Only 7% of the public believe company claims of action on climate change
66% of the public question authenticity of company climate change claims, in new study from the Carbon Trust
Businesses risk facing a costly backlash due to consumer mistrust of firms’ claims of action on climate change, according to new research commissioned by the Carbon Trust and supported by global brand analysis, from BrandZ.
Submitted by: Martyn Eustace 11/5/2011
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The Little Book of Commonsense - International Paper
Following on from the successful Little Green Book, International Paper have just launched The Little Book of Commonsense.
Submitted by: Vince Collins 11/5/2011
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Stora launches new corporate identity
The new identity symbolises the Group's commitment to creating a sustainable future for the planet by developing innovative solutions based on renewable materials. It's all part of a corporate strategic review called 'Rethink'.
Submitted by: Martyn Eustace 9/5/2011
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European coverage for Two Sides adverts in The Economist
Reaching over 240,000 readers of this influential business magazine Two Sides adverts gained great exposure and support from The Economist European edition.
Submitted by: Martyn Eustace 9/5/2011
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Reading print is still preferred to 'on screen' in new study
59 of 19 -30 year olds prefer to look at printed images rather than on screen revealed in a new study by RIT, "An Experimental Study of Presentation Medium Dependent Differences of Picture Consumption by College-Aged Adults"
Submitted by: Martyn Eustace 9/5/2011
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Verso and National Geographic partner to measure and reduce greenhouse gas emissions.
Carbon life cycle assessment has emerged as the premier tool for measuring and managing carbon emissions, but until recently there was no prescribed methodology for completing a carbon LCA for a magazine.
Submitted by: Vince Collins 9/5/2011
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Survey finds print statements and bills still favoured by many US consumers
Despite the rise of electronic payments, a new survey by Phoenix Marketing International has found predictions that soon all of America will pay all their bills online are premature.
Submitted by: Vince Collins 9/5/2011
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Paper by Nature joins Two Sides
Paper by Nature is an Association which was created in 2008 to offer a single European reference for eco-responsible converted paper products. Until now, no European label existed for converted paper products. Paper by Nature is the only pan-European label dedicated to reducing the environmental impact of converted paper products – from wood processing through paper manufacturing to its conversion into office products.
Submitted by: Vince Collins 6/5/2011
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Consumers value honesty over perfection in environmental marketing
Nearly three-quarters of US consumers 71 will stop buying a product if they feel misled by environmental claims, according to the 2011 Cone Green Gap Trend Tracker
Submitted by: Martyn Eustace 3/5/2011
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Consumers doubtful about Green business claims
New US Survey finds only 17% of consumers believe businesses are committed to going green.
Submitted by: Martyn Eustace 3/5/2011
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Growing The Future. PwC's latest report on the Forest, Paper and Packaging Industries
Exploring new values and new directions in the forest, paper and packaging industry
Submitted by: Martyn Eustace 3/5/2011
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Why? How? What? A printer and converter practical guide for Carbon Footprinting & Energy Reduction – New PrintCity Report
PrintCity Alliance members Kurz, m-real, manroland, MKW, Sappi, Sun Chemical, Trelleborg and UPM, plus project partner Muller Martini have now published their new Carbon Footprint & Energy Reduction for the Graphic Industry Value Chain special report. The purpose of this new PrintCity 32-page guide is to facilitate the improved collaborative environmental performance of printers, converters, publishers, brand owners and their suppliers.
Submitted by: Vince Collins 3/5/2011
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‘Print Delivers’ event emphasizes effectiveness and sustainability
As reported by Mark Haslan in OverNights.
Last month, industry professionals and organizations such as Eastman Kodak, the United States Post Office and the Print Council gathered at the University of Dayton Arena for Think Patented's "Print Delivers" event
Submitted by: Vince Collins 27/4/2011
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TWO SIDES, BUILDING A WORLDWIDE ORGANISATION THAT PROMOTES THE SUSTAINABILITY OF PRINT MEDIA
Two Sides is getting prepared for a US initiative. Fundraising is underway and we are raising awareness and support for a 2011 start-up. This article was recently published at the Paper 2011 Conference in Chicago (March 27-29).
Submitted by: Phil Riebel 29/3/2011
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UK ad industry extends its commitment to responsible advertising
Environmental and sustainability claims must be verifiable under new UK legislation.
Submitted by: Vince Collins 4/3/2011
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New Media - EU Ecodesign Directive stimulates debate
Here's a thought provoking article on the sustainability of new media. Business Green's 'Industry Voice' blog offers experts from across the low carbon economy the opportunity to present their views, opinions and analysis on the latest green business developments.
Submitted by: Vince Collins 4/3/2011
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Printing Industries of America fights back!
In response to the recent increase in reporting that electronic media is more environmentally friendly than print, Printing Industries of America is fighting back, rebutting these statements, and expanding its efforts to actively promote the value of print.
Submitted by: Vince Collins 18/2/2011
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CAP, (Code of Advertising Practice), Advice Round Up
The CAP Copy Advice website gives a round up of topical issues surrounding the ASA's monitoring of marketing claims on websites. One of the topical issues covers environmental claims in digital media.
Submitted by: Vince Collins 18/2/2011
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New CAP Copy Advice website audit offers a health check for online marketing communications
From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.
Submitted by: Vince Collins 18/2/2011
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Two Sides announces new Mail Sector Group
Royal Mail, TNT, Pitney Bowes, Kodak, DMA, SMP, Encore, representing FEPE, join Two Sides to focus on Mail’s sustainability
Submitted by: Vince Collins 17/2/2011
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Portugese Scientists Create Water-Powered Paper Battery
Scientists at the Faculty of Science and Technology in Lisbon, Portugal have created a new breed of paper battery that can be charged with one of the planet’s most abundant resources – water. The center, also known as CENIMAT , is dedicated to developing new ways to power gadgets and small electronic devices and this water-powered paper battery is their latest innovation.
Submitted by: Martyn Eustace 17/2/2011
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Will Ebooks Jeopardize the Carbon Reduction Goals of the Book Industry?
The shift towards ebooks is having a significant influence on every part of the book industry, from publishers working to reinvent their value proposition to brick and mortar bookstores fighting for their future.
But what about the carbon footprint of the book industry? Does this shift represent an opportunity for the industry given the growing number of books sold without even one tree falling down? Or, maybe it is also a potential risk as ebooks can actually hurt the efforts of the industry to reduce its footprint? Well, apparently it can be both.
Submitted by: Martyn Eustace 17/2/2011
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10 ways to green your paper
A systematic approach to sustainable paper procurement can help paper buyers minimize risks such as buying paper with fiber from illegal logging activities and impacts on forest biodiversity. Sustainable procurement can also create business opportunities for paper producers who have made efforts to lower the environmental footprint of their products.
Submitted by: Martyn Eustace 11/2/2011
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Digital Agenda for Europe - CEPI statement
According to the European Commission, Europe needs a new action plan for making the best use of information and communication technologies (ICT) to speed up economic recovery and lay the foundations of a sustainable digital future.
Submitted by: Vince Collins 8/2/2011
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Environmental comparison of paper and plastic labels
An independent streamlined comparison of the carbon footprint of paper and plastics labels was recently commission by Austrian label paper manufacturer Brigl & Bergmeister
Submitted by: Vince Collins 8/2/2011
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Defra helps companies build confidence in green claims
Defra has published new Green Claims Guidance to help companies describe the environmental credentials of their products in a way that people find easier to understand.
Submitted by: Vince Collins 4/2/2011
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Are environmental campaigns misleading the public? Part 1 and 2
Recent RISI blogs by Phil Riebel, Senior Advisor to the Forest Products Industry.
Submitted by: Phil Riebel 3/2/2011
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BPIF responds to calls for end to printed report & accounts
The BPIF has issued a letter of response to recent trade and national press reports that the Financial Reporting Council (FRC) is calling for companies to save money and improve online access and transparency by not printing hard copies of their annual report & accounts.
Submitted by: Vince Collins 3/2/2011
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Heritage Envelopes joins the Two Sides Campaign
Heritage Envelopes Limited has joined the Two Sides campaign. Heritage Envelopes produces over 60 million envelopes a week. The company is one of the UK’s leading suppliers of printed stock and bespoke envelopes and prides itself on offering an excellent manufacturing service to an increasingly diverse customer base.
Submitted by: Vince Collins 3/2/2011
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Better Learning Through Handwriting
Writing by hand strengthens the learning process. When typing on a keyboard, this process may be impaired.
Submitted by: Martyn Eustace 2/2/2011
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METLA confident of woody biomass supply
The supply of woody biomass from the forests in the European Union can be increased significantly beyond the current level of resource use. However, this requires fast and intensive political decisions and a comprehensive strategy at the EU level.
Submitted by: Vince Collins 24/1/2011
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Pepsico UK plan to introduce paper-based packaging to Walkers and Quaker brands by 2014
Sustainable business foundations for PepsiCo
In an effort to radically reduce its effect on the environment PepsiCo UK has announced plans to convert all of its packaging renewable, bio-degradable or recyclable.
Submitted by: Vince Collins 24/1/2011
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Two Sides reports anti-Greenwash success
27 major UK Corporates amend their e-billing messages
Submitted by: Vince Collins 24/1/2011
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Marketers on alert after ASA online remit extension confirmed
Companies have six months to make sure that their online communications meet regulatory standards after the Advertising Standards Authority announced its remit for regulating digital marketing will be extended from 1 March next year.
Submitted by: Vince Collins 12/1/2011
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Shareholders fight plan to scrap paper company reports
The UK Shareholders Association (UKSA) has vowed to fight proposals to abolish the requirement for companies to produce hard copies of their annual reports.
(By Louise Armitstead, Daily Telegraph, 08 Jan 2011)
Submitted by: Martyn Eustace 9/1/2011
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Two Sides UK Latest Newsletter
The December Newsletter details the work of Two Sides in 2010, explains the emphasis for 2011 and reveals the launch of a new 'sister' campaign called Print Power
Submitted by: Martyn Eustace 30/12/2010
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Advertising campaigns go green
Honda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.
Submitted by: Vince Collins 21/12/2010
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European Commissions e-invoicing proposals challenged by Envelope Manufacturers
On 1st December, the European Commission released their communication entitled 'Reaping the benefits of electronic invoicing (e invoicing) for Europe. FEPE, the European Envelope Manufacturers Association, has written to the Commission to raise serious questions about the conclusion of the Commission and believe they ignore previous undertakings
Submitted by: Martyn Eustace 17/12/2010
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Don’t be fooled by WWF’s new PDF format
Announcement misleads users regarding the true facts about sustainable forestry and print.
Submitted by: Martyn Eustace 12/12/2010
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Does your email footer tell the right message?
The NPTA, The Association for the Paper Packaging and Supplies Distribution Channel in the US, has gathered a few pro print statements as examples of email footer good practice.
Submitted by: Martyn Eustace 11/12/2010
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Brussels pushes for massive uptake of e-invoicing
Another threat to the printing and paper industries as the European Commission announces plans to make electronic invoicing standard across the EU by 2020.
Submitted by: Vince Collins 9/12/2010
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Christmas Traditional Facebook Card
When social and traditional media are connected
Submitted by: Vince Collins 9/12/2010
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Starbucks Turns Used Cups into New Cups
Starbucks Coffee Company, International Paper and Mississippi River Pulp say they have completed a six-week pilot project that – for the first time – proves Starbucks used paper cups can be recycled into new paper cups.
Submitted by: Vince Collins 9/12/2010
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New research identifies UK Corporates who are using the environment to promote electronic services
'E-billing is better for the environment' messages have been around for a while. They are pervasive in all kinds of marketing to consumers as the change from a paper bill to an electronic version is seen as a way for companies to save money.But where is the evidence behind the claim and which companies are making these claims?
Submitted by: Martyn Eustace 15/11/2010
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Two Sides launches UK campaign challenging Banks, Telcoms and Utilities who promote e-billing as 'better for the environment'
45% of major Banks, 70% of Telecoms and 30% of Utilities risk Greenwash sanctions.
Research carried out for Two Sides reveals that major UK Corporates are flouting advertising regulations and risk reporting to the Advertising Standards Authority.
Submitted by: Martyn Eustace 15/11/2010
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Anti print and paper marketing will now need facts under the new Advertising Practice Code
As from March 2011, companies making environmental and sustainability claims about their products and services must be able to prove their statements, or risk reporting to the ASA
Submitted by: Vince Collins 26/10/2010
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Journey through the four worlds of paper with Torraspapel
Torraspapel launches an innovative campaign that reveals the truth about paper and invites users to participate in its reforestation projects
Submitted by: Vince Collins 25/10/2010
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Printing Industries of America gets involved in e-readers debate
Printing Industries of America challenges The Washington Post over claims in an article on the environmental credentials of iPads and Kindles.
Submitted by: Vince Collins 25/10/2010
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Lean Green Seen - Print's three interlinked pillars of profitabilty and growth for the 21st century
PrintCity has just published its Print: Lean. Green. Seen. book. This publication introduces all the focus points of the PrintCity alliance.
Submitted by: Vince Collins 25/10/2010
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1.5 Million Football Pitches; Latest UN Report confirms forest growth in Europe
The recently published UN FAO Report, Global Forest Resources, confirms Forest Growth in Europe is averaging around 1.5 million football pitches every year
Submitted by: Martyn Eustace 19/10/2010
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UK Direct Marketing Industry smashes recycling targets!
Royal Mail and Direct Marketing Association Report on industry performance in 2009 illustrates impressive improvements in environmental performance and sustainable practices.
Submitted by: Vince Collins 18/10/2010
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WWF introduce the Paper Scorecard
A new tool promoting transparency about responsibly produced paper products.
Submitted by: Vince Collins 18/10/2010
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Sustainable Forestry Initiative - 15th Annual Conference
SFI Inc. is an independent, non-profit organisation responsible for maintaining, overseeing and improving a sustainable forestry certification programme that is internationally recognised.
Submitted by: Vince Collins 18/10/2010
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PrintCity Alliance prepares to publish Carbon & Energy Reduction report in early 2011
PrintCity Alliance members are preparing to publish their latest environmental and energy report Carbon & Energy Reduction for the Graphics Industry Value Chain in early 2011. This follows two years of research and "connection of competence" knowledge sharing between members, partners plus external research and academic organisations.
Submitted by: Vince Collins 12/10/2010
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The Little Green Book
Sustainability beyond reasonable doubt is the theme of this handy booklet from IP
Submitted by: Vince Collins 8/10/2010
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IP launch the Environmental Post
A new magazine from International Paper seeks to communicate environmental facts about the industry
Submitted by: Vince Collins 4/10/2010
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Promoting the sustainability and effectiveness of Print Media in Europe
Print Power and Two Sides roll out across Europe.
Submitted by: Vince Collins 30/9/2010
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Domtar joins the Two Sides Campaign
Domtar Corporation, the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity, has joined the campaign, helping to take the Two Sides message beyond Europe.
Submitted by: Vince Collins 15/9/2010
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Two Sides announces the winners of its once in a lifetime competition
Two Sides has announced the winners of its prestigious competition to win a once-in-a-lifetime trip to selected European paper mills.
Submitted by: Vince Collins 13/9/2010
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Two Sides messages reach Australia!
Leading Australian printer Finsbury Green feature the Two Sides message in their house magazine, Challenge. Winter 2010
Submitted by: Vince Collins 2/9/2010
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KBA joins Two Sides
Addition of global market leading press manufacturer highlights that campaign is not just for paper industry
Submitted by: Martyn Eustace 23/8/2010
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The Web Shatters Focus, Rewires Brains,
In this interesting piece, reproduced from 'Wired', May 2010, Nicholas Carr looks at the impact of the web and how the switch from 'reading' to 'Screening' may be affecting the way we learn.
Submitted by: Martyn Eustace 22/8/2010
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What's the Carbon Footprint of the Internet?
The internet releases around 300m tonnes of CO2 a year - as much as all the coal, oil and gas burned in Turkey or Poland, or more than half of the fossil fuels burned in the UK
Submitted by: Martyn Eustace 17/8/2010
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Two Sides Newsletter, Summer 2010
An update of some of this year's developments and activities from the UK Two Sides team
Submitted by: Martyn Eustace 7/8/2010
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ICT industry faces up to climate change challenges
Good practices by ICT companies in responding to climate change and the challenges facing the sector were the two key talking points of a recent roundtable hosted by Two Tomorrows in partnership with The Guardian newspaper.
Submitted by: Rob Pearson 2/8/2010
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How Greenpeace changes big business
An interesting piece from Rhett Butler of Mongabay.com who examines Greenpeace's approach to changing big business attitudes. Includes an interview with Rolf Skar, senior forest campaigner with Greenpeace
Submitted by: Abdullah Abed 23/7/2010
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Reading on line is not the same as reading print on paper
Don't throw out those textbooks and library books yet. Researchers have found that technology is not always better.
16/7/2010
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WWF launch new Paper Company Environmental Index
WWF sets out to measure the environmental footprint of world's largest fine paper companies
14/7/2010
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Pulp and Paper uses only 11% of the Worldwide forest cut, 2008 figures released
Pulp and Paper directly uses only 11% of the total forest cut with Fuel taking 55% and 34% being used for construction and other purchases
1/7/2010
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Is Print Dead?
Not if there is wider recognition of print's vital role in today's multi media world.
11/6/2010
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BOOK, is a technological breakthrough
This new device may surprise you
11/6/2010
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Two Sides successfully combats Greenwash from major Corporates
Anti-print marketing messages withdrawn by leading Utility supplier and major Telecoms organisation
8/6/2010
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Promoting on line billing and communications may not be a sustainable way to market your business!
A briefing note for advertising and marketing professionals.
4/6/2010
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Are magazines really dying out?
Though the internet is a serious threat, its ephemeral nature is no match for the tangibility of print
4/6/2010
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Two Tomorrows rountable looks at sustainability risks in the supply chain
"consumer opinion does not reflect the fact that the forestry industry is a leader in traceability and sustainable practice" is conclusion of recent Two Tomorrows event.
Submitted by: Rob Pearson 30/4/2010
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Two Sides issues new mailer
The third mail piece from Two Sides has been sent to 21,000 media specifiers and influencers
25/4/2010
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Is digital media worse for the environment than print?
A thoughtful article from Don Carli, first published in Media Shift
13/4/2010
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Print and Paper comprises 1.1% of World Greenhouse Gas Emssions say the World Resources Institute
See how our industry fits with all other large scale enterprises
13/4/2010
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Royal Mail and DMA announce record 76.5% of direct marketing material is recycled
During 2009, 76.5% of mailed Direct Marketing Material was disposed of into the recycling stream versus landfill.
8/4/2010
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Michael Makin, CEO Printing Industries of America Inc, talks to SKY radio about the future for print
Michael Makin, CEO World Print and Communication Forum, talks to SKY radio about the future for print
30/3/2010
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Committee for Advertising Practice, CAP, guidelineswill impact e-billing environmental claims
Absolute claims must be supported by a high level of substantiation. e-billing will need to prove its total environmental impact if it is to claim that it is environmentally more friendly than printed bills
Submitted by: Martyn Eustace 29/3/2010
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The majority of American adults cite mailing envelopes as the safest way to send written communications
The research is in stark contrast to the common assumption that communications today is all digital. Mailing using envelopes was far head of e-mail and other types of Internet communications in a nationwide survey.
18/3/2010
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Greenpeace takes action on new Facebook energy hungry server centre
Facebook recently announced it will build a massive data centre in Oregon, U.S., packed full of the latest energy efficient computers to serve the hundreds of millions of friends connecting on their near-addictive social networking website. But the company plans to run the place on electricity made by burning coal--Yes,says Greenpeace, the dirtiest source of energy and largest single source of global warming pollution in the world.
17/3/2010
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£1m Eco-House Project at Tullis Russell gets Climate Challenge Fund Boost
Tullis Russell have recently announced that in cooperation with local community councils, its soon-to-be-formed charitable status joint company has received financial support from the Climate Challenge Fund (CCF) to help build a ground breaking Eco-Education Centre at the site in Markinch.
11/3/2010
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Two Sides takes on 'Greenwash'
'paper-free is better for the environment' claims to be challenged
9/2/2010
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Two Sides and BPIF join to launch printer recruitment campaign
Benefits of membership to be broadcast by BPIF
9/2/2010
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EDF use Two Sides material in new Sustainability Guide to Print and Paper
27/1/2010
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McAffee publishes the environmental cost of emails and spam
21/12/2009
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Verdigris launches pan-european environmental survey
17/12/2009
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Public perceptions of EU Forestry does not match reality
New Report indicates that there is a clear and sufficiently detailed message presented in a neutral manner that allows the public to make appropriate distinctions depending on the relevant specific issues and hallenges, including forest area, biodiversity and damages, for various geographic contexts (i.e. local forest,
European forests, forests worldwide)
27/11/2009
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Emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990
The specific emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990 and the paper sector reduced its absolute CO2 emissions by 8% compared to 1990.
More than half of the energy used, (55.5% in 2008), comes from biomass and of the remaining part almost 40% (36.8% in 2007) from natural gas.
Although the industry is energy intensive we are less and less carbon intensive.
18/11/2009
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'Paper still valued for communication', is the finding of a new survey commissioned for Communisis.
PAPER STILL VALUED FOR DOCUMENTATION
Three quarters (74 per cent) of consumers continue to receive hard copy statements from their financial services and utility suppliers, new research from Communisis reveals today.
2/11/2009
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Sappi responds to an investigation by World Wildlife Fund (WWF) who have found traces of pulp from tropical forests in some German children's books.
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Submitted by: Jens Kriete 30/10/2009
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Green Futures magazine investigates the sustainability of print versus electronic media
29/10/2009
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10% of Germany's energy requirements are now estimated to arise from the use of computers
Submitted by: Bertrand Lousteau 26/10/2009
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New video from Velvet toilet tissue, (SCA), promotes the growth of forests
26/10/2009
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T mobile withdraws charges for paper bills
T Mobile finds that charging people for paper bills is not what customers want. Interesting story from the USA.
22/9/2009
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The Print Business magazine explains Two Sides
The Print Business magazine publishes an article explaining the Two Sides initiative and the accompaying advertising campaign
14/9/2009
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Two Sides launches Direct Mail and advertising program.
Two Sides announces 12 month program of activity to promote the sustainability of Print and Paper
7/9/2009
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Capturing The Green Advantage For Consumer Companies, Jan 2009, Boston Consulting
3/9/2009
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International Paper publishes 'Are Pixels Greener than Paper?'
31/8/2009
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BPIF launch their Carbon Footprinting Initiative, Video
BPIF launch their Carbon Footprinting Initiative, Video
3/8/2009
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Two Sides explained at the recent IPPA Conference. Video
Martyn Eustace presents Two Sides to the recent IPPA conference in Telford
27/7/2009
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