There's radical change happening in the forest, paper packaging FPP industry. PwC believe several key factors will shape the sectors direction over the next two decades, including technology, fibre competition, changing industry structures and new players/partners and regulation. Your company is a business which takes a long-term perspective you have to, given that new trees don't grow every quarter. Planning for the long-term has never been more challenging, though. We believe that the FPP industry will need to both draw upon old strengths, like its considerable talents in forest and fibre management, and improve capabilities, for example around innovation and RD, to make sure it gains full benefit from these developments.

In this short report, PwC examine each of these factors and discuss how they are redefining the possibilities for your business and competitors. PwC briefly consider how business models may change in response. Its a continuation of the conversation started in PwC's 2010 publication, CEO Perspectives, where they shared the views of thirty senior executives on where they see the industry in the future. None of the senior executives PwC have spoken with really knows just what the industry will look like in 20 years time but they all agree that it will be very different from today. 

PwC believe that dialogue is essential, and hope that this paper will serve to further the conversation around the sectors and your company's future.