'Paper still valued for communication', is the finding of a new survey commissioned for Communisis.
PAPER STILL VALUED FOR DOCUMENTATION
Three quarters (74 per cent) of consumers continue to receive hard copy statements from their financial services and utility suppliers, new research from Communisis reveals today.
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2/11/2009
Three quarters (74 per cent) of consumers continue to receive hard copy statements from their financial services and utility suppliers, new research from Communisis reveals today.
The consumer omnibus survey, through fastMAP, revealed that almost half of people (49 per cent) continue to want paper statements to keep a handle on their finances and file for their records.
Interestingly, one in seven people (15 per cent) cited the case for paper statements because they either do not trust or do not use online banking. Men showed a higher propensity for online documentation than woman (13 per cent of men not trusting or banking online versus 16 per cent of women), but in general paper statements were found to be more popular with men than women (53 per cent, men, 47 per cent, women).
