One of the key findings of a new public opinion survey has been the fact that the European public is clearly worried about the condition of forests. While their concerns may not always reflect trends depicted by the latest data, it is nevertheless a strong stated perception that needs to be addressed by future forest communication. One likely key reason for the rather negative perception of the state of European forests is due to the fact that citizens have a hard time separating the information they receive in the media regarding the global state of forests (particularly deforestation of the tropical rainforests) and what is actually happening in their own country's forests.