The majority of American adults cite mailing envelopes as the safest way to send written communications
The research is in stark contrast to the common assumption that communications today is all digital. Mailing using envelopes was far head of e-mail and other types of Internet communications in a nationwide survey.
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18/03/2010
The majority of American adults cite mailing envelopes as the safest way to send written communications according to a mail preference survey released by the Envelope Manufacturers Association Foundation.
The research is in stark contrast to the common assumption that
communications today is all digital. Mailing using envelopes was far
head of e-mail and other types of Internet communications in a
nationwide survey.
The survey, conducted by Harris Interactive, Inc., found that 60
percent of respondents said that envelopes and the mail were the safest
vehicle for such communications. Just 26 percent cited e-mail or the
Internet as the safest way to send written information.
Other significant findings from the survey include:
78 percent of respondents preferred receiving their bills in an envelope in the mail
75 percent of respondents preferred receiving their financial
statements other than bills in an envelope in the mail rather than
electronically via e-mail or on the Internet
This would come as no surprise to the paper-based communications
industry, but certainly contradicts continued assertions from the media
and popular culture that the paper industry is in decline. When it
comes to safety and security in communications, mailing envelopes is
simply the preferred method. Certainly, we at Paper Views are biased,
but when you talk secure communications, mailing with envelopes
provides a secure, reliable and trusted method for sending and
receiving valuable information.
Think of it this way: Nobody hacks your mail.
The survey also found that just 44 percent of Americans frequently
or sometimes recycle envelopes they receive in the mail. We are a
little disappointed in that result. The Envelope Manufacturers
Association developed a Please Recycle campaign in 2007 to encourage
people to do so. Mailing envelopes doesn't have to take up a large
carbon footprint if we all remember to recycle envelopes, cartons and
packaging products.
http://www.paperviews.org/
