The final recycling figures for 2009 show that the Direct Marketing industry has surpassed its end-of-year target of 55% and is now ahead of the 2013 target of 70%. During 2009, 76.5% of mailed Direct Marketing Material was disposed of into the recycling stream versus landfill. This figure is based on kerbside disposal only.This figure has a statistical confidence band of +/- 3.8%. When we factor in central-location recycling, the figure rises to 79.5%.

The % recycle rate is only half of the story. In parallel to the growth of recycling, absolute volumes of Direct Marketing Material have fallen sharply since 2003. These two factors have combined to produce a huge decrease in the tonnage of posted direct marketing material going into landfill, down 79% between 2003 and 2009.

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