Encouraging customers to get their bills online and also stating that this is better for the environment is increasingly being questioned. In the past two months, faced with being reported to the Advertising Standards Association, (ASA), several very large nationally known UK organisations have stopped similar messages, having accepted they were being made without adequate research, contravening CSR Europe and CAP (Code of Advertising Practice) guidelines.

This briefing note sets out the issues and can be used by members and site vistors alike to correct misinformation where they come across it.