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Eight Articles to Defend Paper Rights
Paper is a sustainable, efficient, powerful and unique means of communication. Lecta has chosen to defend its rights.
Submitted by: Vince Collins
26/4/2012 Paper manufacturers continue to spread the message that paper is a sustainable resource. the latest example of this is Lecta's new awareness campaign "Paper Rights".
In their opinion, paper is more than just a means of communication: it evokes emotions, memories and feelings that may long have been forgotten. Its very essence - its sustainability and its role in contributing to society, culture and the environment – is reflected in “Paper Rights”, a powerful visual campaign with a clear message: to restore paper to its unique and natural position in the media mix.
Lecta is one of the largest manufacturers of coated woodfree paper and one of the leaders in the specialty papers market in Europe. Three companies with a long tradition in their home markets form the Group: Cartiere del Garda in Italy, Condat in France and Torraspapel in Spain. All Lecta’s mills are certified according to ISO 14001 and EMAS management systems as well as to PEFC™ and FSC® Chain of Custody standards. |
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