Printing emails can provide a permanent record – Paper is renewable, sustainable and recyclable!
Two Sides continue to campaign that the environment should not be used as an argument to mislead consumers on the impact of printed communications. Unless environmental claims are supported by credible and substantive research, Two Sides urges organisations to avoid using ‘greenwash’ to reduce their costs and inflate their commitment to the environment.
On the back of recent success with the anti-greenwash campaign, tackling large organisations on their misleading marketing messages, Two Sides are now challenging the use of greenwash in email signatures.
We often see statements such as, ‘Think before you print’ and ‘Please consider the environment – do you really need to print this email?’
But these messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.
Some key facts about print and paper’s sustainability:
We have published a fact sheet to help encourage people and businesses to use alternative email sign offs. Please download it to ensure that your email signatures are fair, factual and honest.
If you would like any further information, help or support, please feel free to drop Tandy a line: [email protected]
Download Fact Sheet:
For more information about the sustainability of Print and Paper, download the Myths and Facts booklet