Submitted by: The Two Sides Team April 18, 2019
Easter Sunday is just around the corner and for many of us that entails a day of indulging in a bounty of chocolate eggs. In a world of a conscious consumerism, it is not just the quality of the sweet treats that matters – the packaging in which they are housed has become a key factor for consumers.
It is hardly surprising then to hear that 91% of UK adults would prefer an Easter Egg packaged in carton/cardboard rather than plastic due to its environmentally friendly merits. Unlike plastic packaging, fibre based cartonboard is biodegradable and easy to recycle.
According to a survey conducted by Censuswide, 61% of people said they were prepared to pay extra for Easter Eggs that had more environmentally-friendly packaging, with nearly three quarters (76%) of millennials (people aged 19-29) prepared to pay a premium.
Growing concern amongst the public over sustainable packaging has been on the rise, undeniably spurred on by the influence of prominent figures such as David Attenborough bringing the plastic waste problem to the forefront of people’s minds.
Consumers understand that cartonboard packaging is renewable, recyclable and biodegradable and clearly prefer it to less sustainable alternatives.
The survey clearly suggests this influence too, finding that more than half (55%) said that the plastic packaging debate had influenced their choice of Easter Eggs, with the under 40s the most likely age group to be affected (62%).
Tony Hitchin, General Manager for Pro Carton, the European Association of Carton and Cartonboard Manufacturers commented: “These results, show how important the packaging material can be in helping consumers make their purchasing decision. Consumers understand that cartonboard packaging is renewable, recyclable and biodegradable and clearly prefer it to less sustainable alternatives.
“The opinion of the UK general public when it comes to Easter eggs mirrors what we found previously – that consumers want more environmentally-friendly packaging and many of them are willing to pay more for it.”