While the roots of paper use trace back to the beginning of the first millennium, paper remains a relevant part of our modern everyday lives. As demographics tip toward a new generation of digital natives, paper-based media is still an important and essential component of multichannel communications. So that the strong value proposition that paper offers does not get forgotten or confused, we compiled this literature review to document for our members and their customers the valuable contribution that paper makes to enriching and improving many dimensions of our lives. Paper informs, reaches customers, creates a permanent record of the milestones in life, provides secure documentation, and offers a sustainable option that no other medium can match. The message is clear — paper has value, and the following pages demonstrate some of the finest examples.