Crush is the innovative eco-friendly paper made by Favini replacing up to 15% of virgin tree pulp with 7 natural raw materials: the process residues from citrus and kiwi fruits, corn, coffee, olives, hazelnuts and almonds. The video tells the life cycle of one of these materials, the citrus fruits!
Italy is one of the 3 largest producers of citrus fruits in the world (Italy, Israel and Spain) with 1.000.000 tons dedicated to the fruit juice industry. Squeezing produces 40% juice, 60% are the co-products, citrus pulp. These residues are reused and reworked by other industries to obtain several interesting raw materials; essences, bioethanol, tyres, pectin and so on. After these processes the residues, called depectinised citrus pulp are normally dried and compacted into pellets and used as fillers in animal food, fertilizers or burned to produce energy. Favini intervenes at this point in the chain, reinvigorating this as a valuable raw material in substitution of virgin tree pulp in paper production — and it makes a wonderful range of papers which we have called Crush!