Launched in April 2015, the No Wonder You Love Paper competition involved entrants watching a short video about European forests and answering three multiple choice questions. There were more than 5,000 entries, but only 24 could win, and these winners headed out with their plus ones to a variety of participating mills all over Europe, including in Belgium, Sweden, Germany and Slovakia.
PrintWeek joined four competition winners on one such trip. The paper mill we visited is located in the picturesque Bavarian town of Augsburg and is owned by UPM.
Read the full article at www.printweek.com/print-week/briefing/1158244/education-boosts-perception-of-print