Submitted by: The Two Sides Team April 7, 2020
Deliver My Newspaper was launched in 2018. The service allows customers to have their favourite daily newspaper delivered to their doorstep, and it would seem the scheme has grown in popularity amid the COVID-19 pandemic where households across the UK have gone into lock-down.
Without the ability to go and easily pick up newspapers from the shops due to restrictions on access, the Deliver My Newspaper service, which was set up by a group of national newspapers, has been doing well over recent weeks.
It’s not surprising that consumers are still reaching for the printed versions of their favourite newspapers and publications. An international study, commissioned by Two Sides in 2017, found that consumers worldwide prefer to read the printed version of books (72%), magazines (72%) and newspapers/news (55%) over digital options. Additionally, consumers believe they gain a deeper understanding of news stories when reading from print media (65%) over online news sources (49%).
Trust has been a topic of conversation when it comes to coverage and information relating to the COVID-19 pandemic. It’s paramount that during this health crisis, the information received is timely and accurate. The 2017 international study also found that consumers trust the stories they read in printed newspapers (51%) more than stories found on social media (24%).
To receive a newspaper via post, the individual needs to search for a local newsagent via DeliverMyNewspaper.co.uk, then fill out a registration form on the site and secure free delivery vouchers. Once the vouchers have arrived in the post they must take them to the selected newsagents, pay for the newspaper they want delivered and arrange the deliveries
The titles involved in the service include: The Times and The Sunday Times, The Sun and The Sun on Sunday, The Daily Telegraph and The Sunday Telegraph, the Guardian and The Observer, the Daily Mail and The Mail on Sunday and i.
Find out more: www.delivermynewspaper.co.uk/
Story via Newsworks