Welcome to the second Campaign Update. The report that informs our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns.
In quarter 2 of 2020, the industry adapted to the seismic changes that began in March. It was more important than ever to promote the sustainable and attractive attributes of print, paper, and paper-based packaging.
Despite the country being in lock-down, demand for information, including whether coronavirus can be carried and transmitted by printed products, has not abated with continued growth in our website traffic.
We are pleased to welcome 4 new members on board who are keen to use our facts, information, and resources.
In the early stages of lock-down, we launched Love Paper Creations, a suite of activity sheets that can be downloaded and printed at home, allowing for children and households to ‘switch off’ and enjoy some paper-based entertainment. Over 5000 Love Paper activity sheets have been downloaded so far, with over 70,000 consumers reached.
To review all of the results, please click the link below.