Submitted by: Sam Upton February 25, 2020
Article taken from The Page
Singing pizza boxes, Columbian ripening techniques, life-saving magazines – the world’s finest innovations in print are here.
Thinking outside the box
The Christmas Pizza by US pizza company Boston Pizza had one important ingredient that set it apart from its cheese-based rivals: carol singing. Once opened, the box started to sing a version of the Christmas carol ‘Carol of the Bells’ to the hungry customer, with rewritten lyrics that included the line, “Cranberry sauce, gravy on top, turkey as well, and also cheese.” “The singing box is like carollers coming to your door, but it’s better because they brought pizza and you don’t have to stand awkwardly listening to people sing to you,” said Angus Tucker, Creative Chief of ad agency John St.
Have a break
To reduce the four million-plus plastic KitKat wrappers that end up in Japanese landfills every day, KitKat Japan developed bespoke recyclable paper packaging to replace its plastic wrapping. In addition, to encourage KitKat fans not to throw the packaging away in the first place, each part of the packaging came inscribed with instructions on how to transform it into an origami crane. Creating engagement, talk-ability and increased sustainability, this campaign is a giant leap forward for confectionary packaging.
Probably the best bottle in the world
Carlsberg has recently revealed two prototypes of its ‘Green Fibre Bottle’, the first ever paper beer bottles. The bottles are made of sustainably sourced wood fibre with an inner barrier and are fully recyclable. These bottles are the latest stage of Carlsberg’s sustainable packaging innovation journey and a key part of its sustainability programme, Together Towards ZERO. This includes its commitment to zero carbon emissions at its breweries and a 30% reduction in its full value chain carbon footprint by 2030. “We’re driven by our constant pursuit of better,” said Myriam Shingleton, Vice President Group Development at Carlsberg Group, “to create more sustainable packaging solutions that help people to live more sustainable lives.”
At first glance, the Spanish magazine Artemis looks like a typical women’s glossy, with articles on fashion, food and exercise. But look closer and you’ll read very personal stories of domestic violence, with advice on seeking help. The magazine was created by the police department of Denia in Spain to try and reach the estimated 80% of women that are killed without making any contact with the police, carefully designed to ensure the women it’s aimed at remain safe. A total of 70 issues of Artemis were distributed around hairdressers, gyms and social spaces in the city, which resulted in 24 women contacting the police who otherwise would have stayed silent.
Whether you’re a millennial or just someone that loves avocados, it’s difficult to tell whether the green fruit is ripe enough to eat without cutting it. So South American avocado exporters Columbian Food tasked their US advertising agency with coming up with an ad that not only served as a handy guide to ripeness, but also helped to push the avocado closer to full flavour. The agency came up with a simple solution: an age-old Columbian technique for ripening fruit that involves the avocado being wrapped in newspaper. Not only does the ad communicate the heritage of Columbian avocados, it provides a great way to speed up the ripening process.
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