Gen Z – The Future Is In Their Hands is an independent assessment of the attitudes of children, teens and young adults to the environmental threats facing the world today.
A total of 3,567 European children and young adults between the ages of 11 and 21 years were surveyed by Perspectus Global on behalf of Pro Carton. Researchers and popular media often refer to this group, born between the late 1990s and early 2010s, as Generation Z (or Gen Z for short).
In the study, 78% of 11-17 year olds across Europe stated that they nag their parents about being more environmentally friendly, with 89% saying that companies and brands should be doing more to help the environment.
To read the full report visit: www.procarton.com/publications-news/publications/