Submitted by: Sam Upton February 19, 2020
Article taken from The Page
A new study has revealed the impact on readership engagement when a print magazine goes online – and it’s not good.
Using examples such as The Independent, researchers found that engagement dropped by up to 81% in the 12 months following the newspaper’s move from print to digital-only, with the number of minutes readers spending with the New Musical Express crashing from 424 million to 117 million when it went exclusively online.
Using data from Comscore and the Publishers Audience Measurement Company (PAMCo), the study found that while the NME’s net weekly and monthly readership grew in the year after the print magazine was axed, actual time spent reading its content decreased from an average of half an hour a week with the print issue to three minutes a month online.
“When a publication goes online, proprietors cite shrinking print reach and growth in online users as part of the justification,” explained one of the report’s authors Neil Thurman to Mediaite. “But what such readership numbers don’t show is how print engages readers, engendering regular and deep reading. The danger is that when publications quit print we’ll see large reductions in the time spent consuming quality news, which could have profound consequences for society.”
— To read the ‘Effects of a Magazine’s Move to Online-only’ report, go to https://bit.ly/2OIm3vC