Covid-19 has changed consumer behaviour – perhaps forever. People are spending more time at home and this trend is set to continue. The way we consume media and the way brands build trust and drive customer action has also changed. It has never been more important for brands to build deeper, more engaging relationships with their customers.
The latest insights, from Royal Mail Market Reach and JICMAIL, reveals the vital role physical mail is playing in a disrupted media landscape. During the initial lockdown, a record 96% of all mail was engaged with. Frequency of exposure to mail was at its highest ever recorded by JICMAIL and mail-driven online behaviour has increased by 70%*.
The free guide is packed full of insight, stats, infographics, useful content, resources and tips on how to deliver effective and measurable direct mail campaigns to drive ROI for your business.
Download the guide now and see why mail matters more than ever!
Remember, print marketing isn’t only effective, it’s also sustainable.
Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.
The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).
Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate a robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end-user.
Find out the sustainable facts about paper here.