Dairy Category Director at Morrisons has commented, “Fresh milk is the top user of plastic packaging in our stores so this will result in significant plastic reduction.” He also said that Tetra Pak has also been independently verified as a better sustainable packaging option. If customers take it, they could be looking at moving all their fresh milk to Tetra Pak cartons.
The new cartons can be recycled at kerbside and recycling centers “in most UK regions.” The carbon neutrality of the cartons has been certified by the Carbon Trust.
Customers’ top concern, according to Morrisons, is reducing the amount of single-use plastic in stores. The company, which operates nearly 500 stores across the UK, has committed to a 50 percent reduction in primary plastic packaging for its brand by 2025.  An astonishing commitment and, if achieved, will be an incredible example for all other supermarkets in the UK to aspire to and aim for.
Tetra Pak’s goal is to create “the world’s most sustainable food package,” with cartons made entirely of responsibly sourced renewable or recycled materials that are fully recyclable and carbon neutral. After all, 74% of paper and 83% of paper-based packaging is recycled into new products, making it one of the most recycled materials in the world.