© Nestle

Submitted by: The Two Sides Team July 15, 2019

Global food giant, Nestle have announced the move to recyclable paper packaging for its Yes! snack bars.

A breakthrough innovation, this is the first time a confectionery bar has been packaged in paper using a high-speed flow wrap technology.

Launching this month, this new innovation has unlocked the potential for recyclable paper packaging to be widely used in the confectionery industry. Up until now, high-speed production of shelf-stable snacks was only achieved using plastic films and laminates. Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.

This paper wrapper is a further step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025. The wrapper is widely recycled in the countries where it will be available. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification.

“Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging. Our YES! bars are made with wholesome ingredients that celebrate and care for Nature’s diversity. We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste.”

Patrice Bula, Head of Strategic Business Units, Marketing and Sales at Nestlé, said: “Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging. Our YES! bars are made with wholesome ingredients that celebrate and care for Nature’s diversity. We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste.”

The move to paper packaging is a welcome one. Paper-based packaging is both sustainable and recyclable making it an excellent choice and with 57% of consumers preferring paper-based packaging, it is likely that many others are soon to follow suit.

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