‘When you buy a notebook, we give a notebook to a child who may struggle to afford one. That’s our pay-it-forward pledge.’ – Linney

A long-standing partner member of Two Sides, Linney has prompted initiatives to help those in need. Their innovative approach to making their business more sustainable is by using Power of One and Regenerate. By transforming their approach to utilising and repurposing materials and equipment, they are making significant impacts on their emissions and creativity.

Rethink

They also assist businesses by informing them on how to become more sustainable. Their combined knowledge assists their clients with research and development, workshop facilitation, ecological design, environmentally friendly materials, carbon reduction, and other services.

Retrade

Linney are reselling preloved, used equipment, and surplus stock to raise funding for charities and community groups. As a functioning business, Linney regularly purchase and upgrade equipment, machinery, furniture, and film props. They also recycle a variety of promotional products for clients. REGENERATE re-trades these items through different online marketplaces.

Power of One

As well as their ‘regenerate’ scheme, Linney’s are recycling their old paper stock to create beautiful new notebooks. For everyone that is purchased, they are giving another to a child who may otherwise struggle to afford one.

The Power 1 notebooks are already proving a hit with pupils in schools across the East Midlands. Each notebook is distinctively individual, with no two books containing the same paper stock. They’re made from paper offcuts and are sold to clients for use in their offices or as giveaways at events. For each notebook sold, they donate one to a primary school child in local communities.

Each of the child-friendly and colourful notebook designs highlights a critically endangered animal – drawing attention to the need to preserve these creatures in their natural habitat.

Stationary With Possibilities

These notebooks that are available to buy as part of the Power of One initiative are designed to ‘make you smile every time you start a fresh page.’ From coarse pages to smoother sections, different textures and layers run through each one. What makes these even more unique is that no notebook is the same.

Customisable For Brands

Linney also offer the customisation of their offcut notebooks. Labelled as ‘The sustainable stationary solution for your next event or conference.’ They also act as keepsakes for guests, visitors, and employees, allowing businesses to show their support for the sustainable, responsible, and community-spirited initiative.

Getting a Kick Out of Print

In partnership with their client McDonald’s, and the FA, Linney designed, printed and distributed 200,000 booklets to children across the UK – with the aim of inspiring them to take up football. The fun activity book aimed to support the project and excite younger children (ages 5-8) about the game. Filled with challenges, puzzles, games and stickers, the book also contained photos and live-action shots captured by Linney’s photography team. During this initiative, an interest in the books surpassed over 10,000 orders in the first ten days of launching.

From sustainability drives to community projects, you can find more information about Power1 and Regenerate on their website.

Sources:

https://linneyregenerate.com/pages/power1
https://linneyregenerate.com/pages/repurpose

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