With the print industry on the rise after a tough 18 months, the Two Sides Power of Print Seminar was a day of forward-thinking ideas and a strong sense of optimism.
“The sector has had to deal with a lot, but the sector has dealt with it well”
Now into its eleventh year, the Two Sides Power of Print Seminar was once again a virtual event – the continuing issues surrounding the pandemic resulting in the conference’s usual venue of The Stationers’ Hall being replaced by personal offices, front rooms and kitchen tables. However, while face-to-face interaction was limited, it did mean that many more people from many more countries were able to attend – over 750 people registered for the seminar from as far away as the US, Singapore and Australia.
What those attending the seminar enjoyed was a day of information and insight, a summing up of the past, present and future of the print, paper and packaging industry, as well as its place in modern marketing and the fight against climate change. The eight experts speaking at the event not only saw a bright future for the print industry, but praised its versatility and ability to cut through the digital noise – an advantage that will only become stronger as technology advances and more people crave the personal touch.