Submitted by: The Two Sides Team October 20, 2020
The virtual seminar – organised by Two Sides and the BPIF, in partnership with Canon, Fedrigoni and PrintWeek – will bring together 8 leading experts from across the spectrum of print, publishing, paper-based packaging and beyond to share their knowledge on what the future holds.
Print and paper products have played an essential role during the coronavirus crisis, from governments using direct mail to safely reach vulnerable households, to newspapers and magazines providing crucial information and much-needed enjoyment to people in their homes. Print advertising has delivered trusted messages from brands to their customers, while paper packaging has safely delivered the growing rise in e-commerce.
Even in a dramatically changing landscape, the power of print remains unassailable and this year’s seminar will highlight the opportunities, and challenges, for print and paper products in this new world.
The seminar will comprise of 2 sessions, a morning session (10am – 12pm) and an afternoon session (2pm – 4pm).
SESSION 1 – ADD PRINT, ADD POWER
The morning session will be essential viewing for all those involved in the production and use of printed media.
Charles Jarrold, CEO of the British Printing Industries Federation (BPIF), will start the session with a succinct overview of the industry, the challenges faced in 2020, and the opportunities on the horizon.
Following Charles will be two of the leading voices from the publishing sector who will each present their views on print’s place in a post pandemic world.
Sue Todd, CEO of Magnetic, the magazine media marketing agency, will be sharing new insight from Magnetic and Kantar that looks at how advertisers can use magazine media to build stronger and more meaningful connections with their target audience and, in turn, boost sales.
Representing newspapers, Denise Turner, Insight Director at Newsworks, will present the findings from their latest major research study into the value of trusted news sources as reader numbers have reached record new highs. In a world awash with fake news and misinformation, Denise will explore the unique and trusted role that news brands are increasingly playing in today’s society.
The fourth morning speaker, covering the channels of doordrop and direct mail, will be Mark Davies. Mark leads the doordrop division of delivery giant Whistl and will share his views on how the pandemic turned out to be a tipping point for Facebook. Mark will share how the audience at home taught a new generation of marketers a thing or two about print marketing.
The morning session will provide ample opportunity for questions for the speakers, with Darryl Danielli, Editor of PrintWeek, mediating the Q+As.
SESSION 2 – THE BIG PICTURE
The afternoon session will feature renowned speakers from some of the world’s largest organisations.
Aisling Ryan heads up The Corporate Practice at WPP, the world’s largest advertising agency group, which specialises in providing global advisory services to corporate, government and NGOs. A seasoned strategist passionate about transforming global societal problems, Aisling will explore the future of print in a sustainable world while maintaining its unique and emotive role in our everyday lives.
As has become customary at the Power of Print in recent years, a speaker representing a brand’s packaging strategy will join the bill. This year the seminar will welcome Cedric Moulin, Purina EMENA Packaging Platform Manager at Nestlé, the world’s largest food & beverage company. Cedric will share Nestlé’s environmental commitment and the company’s strategy to move towards more sustainable packaging, including the introduction of paper wrapping and paper bags.
The world is recovering from the severe economic impacts induced by Covid-19. Barring a renewed wave of infections, the recovery should continue, but the world in future will not look quite the same. Andrea Boltho, Emeritus Fellow of Magdalen College, Oxford, and Director of Oxford Economics will provide an important and highly informative analysis of the UK and European economies.
The final speaker and closing the afternoon session will be Jonathan Tame, Managing Director of global advocacy group Two Sides. The Two Sides campaign has successfully been busting the myths about paper for nearly 15 years. Jonathan will present the hugely popular Love Paper initiative and explain how businesses and brands can use the new consumer-friendly Love Paper logo to help promote the sustainability of print and paper.
A Must-Attend Event
Mark Lawn, Director of Professional Print Solutions, Canon Europe, says, “Canon are extremely excited to be part of a completely virtual Power of Print seminar for the first time in this special event’s 10-year history. As an industry, we need to be even more agile, considering new services and new approaches. The seminar provides a perfect platform for learning and inspiration.”
Not limited by capacity, geography, or even cost, the virtual seminar offers an excellent opportunity for all members of the print, publishing and allied industries to join and unite in knowledge.
Charles Jarrold, Chief Executive of the BPIF, adds, “This year’s Power of Print virtual seminar is a must-attend event for everyone in the industry. Whether you are a chief executive, sales manager, or apprentice, there will be information which will surely inform and inspire after an immensely challenging year.”
Access to the Power of Print virtual seminar costs just £29 per attendee for members of Two Sides and the BPIF and £39 for non-members. 3 tickets can be purchased for the price of 2.
For more information and to book access to the seminar, please visit www.powerofprint.info
Date: Tuesday 3rd November 2020
Location: Virtual/ Worldwide
Session 1: 10:00 – 12:00 (GMT)
Session 2: 14:00 – 16:00 (GMT)
Member ticket cost*: £29 (both sessions)
Non-member ticket cost: £39 (both sessions)
Special offer: 3 tickets can be purchased for the price of 2
Book online at: www.powerofprint.info
*Members of Two Sides and/or the BPIF