Publishers are increasing the amount of content with social purpose using a number of stand-out campaigns. We take a look at some of the best.
With consumers becoming more and more aware of their role in society, as well as the power of their spending, the term ‘social purpose’ has become vital to publishers and brands. By making clear political statements and investing time and money into improving the lives of people in need and the environment, they show that business is not just about the bottom line.
Whether you’re trying to sell more copies or push more products, print is one of the best ways to highlight that social purpose, combining strong presence, direct messaging and permanence to deliver a message straight into the hands of the consumer. Here are four of the best print social purpose campaigns.