An Ongoing Partnership With The Vegan Society
As well as becoming the world’s first vegan-certified packaging supplier, Smurfit Kappa are pleased to announce an ongoing partnership with The Vegan Society. Smurfit Kappa will be on hand to help other trademark holders produce vegan certified packaging for their plant-based product ranges.
The Vegan Society recently conducted research revealing that 97% of vegans and vegetarians will look for vegan verification on food and drink products before making a purchase. What’s more, a survey completed in 2021 confirmed that the Vegan Trademark from The Vegan Society is the most trusted and recognised labelling scheme for plant-based goods. The verification symbol is now used on 60,000 products worldwide, including food, drink, clothes, household items, and more.
Senior Business Development Manager at Smurfit Kappa Markham Vale, Mark Robinson, said: “At Smurfit Kappa, we pride ourselves on providing innovative and sustainable packaging. We are thrilled to be the first packaging company to be recognised as Vegan Society Certified. This accreditation will give reassurances to customers with a preference for vegan products that all components of our finished products are cruelty-free and not from animal origin.”
Business Development Marketing Manager at The Vegan Society, Ericka Durgahee, added: “Announcing our partnership with Smurfit Kappa couldn’t have come at a better time. Not only are they the first packaging company to register products with us, but they are also the 60,000th product to hold the Vegan Trademark. We’ve come a long way since we registered our first product in 1990.”
For more information on Smurfit Kappa’s vegan packaging solutions, visit the website.