A new study by Smurfit Kappa and The Financial Times has revealed that sustainability plays a pivotal role in the strategy and planning of senior business leaders. The Transparency Edge states that while 50% of businesses have tangible and ambitious plans to achieve net zero by 2050, only 11% believe they have a robust and actionable sustainability strategy.

The research highlighted the importance of transparency and how it’s central to building confidence among consumers, investors and stakeholders.

But while 63% of businesses believe they have complete transparency on how and why sustainability decisions are made, 29% claim their company’s actions rarely align with the sustainability ambitions they communicate. This gap leaves companies open to accusations of greenwashing.

“This research highlights how, despite significant ambition across the corporate world, it is often not matched with action, measurement and assurance,” said Garrett Quinn, Chief Sustainability Officer at Smurfit Kappa.

“By putting these together you can have a compelling sustainability story backed up by third-party assured public disclosures, engaging your stakeholders and removing any greenwashing risk.”

To read the report, go to smurfitkappa.com

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