The latest Newsflash newsletter from Intergraf has revealed that ONLY 54% OF 16-74-YEAR-OLDS HAVE BASIC DIGITAL SKILLS.
Publication of the European Commission’s latest DESI (Digital Economy and Society Index) for 2022 underscores the importance of printed communications to ensure a fair and inclusive digital transition.
Since the DESI was first published in 2015 (using Eurostat data), the percentage of Europeans aged 16-74 who have basic digital skills has remained unchanged at 54%. This had improved by 2 percentage points last year, but the newly released 2022 index sees a return to the 2015 figure. The European Commission’s headline target of reaching 80% of 16 to 74-year-olds with basic digital skills by 2030 is far away.
It is time for policymakers to recognise the vital role of print in the digital transition. As life moves increasingly online, a significant portion of the EU population is at risk of being excluded if printed communications are not safeguarded.
There is a chance to point to the important role of print in an upcoming public consultation about possible measures on digital fairness in consumer law. Contact Alison Grace for more details.