This article was written by Sam Upton for issue seven of The Page. Subscribe here.
The Two Sides worldwide campaign to eradicate greenwashing continues as a number of international brands have withdrawn misleading messages such as ‘Go green – go paperless’ or ‘Choose e-billing and help save a tree’ that encourage their customers to switch to electronic bills and statements.
Defined as ‘the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice’, greenwashing results in the spreading of a number of myths about the environmental impact and sustainability of print, and needs to be challenged whenever it arises.
Since the Two Sides campaign began, 770 of the world’s leading corporations, including banks, utilities, telecoms and insurance companies, have been researched and checked by Two Sides, with 532 of those companies discovered to be using greenwash statements in their marketing and customer communications.
To date, 310 of those companies have removed their misleading statements as a direct result of engagement from Two Sides.
“We’re really pleased that our ongoing efforts and lobbying is having such a significant effect on some of the world’s largest and most influential companies and organisations,” says Martyn Eustace, Chairman of Two Sides. “But there’s no room for complacency and there’s still a great deal of work to do tackling companies that continue to mislead their customers.”