Submitted by: The Two Sides Team June 23, 2021
The Navigator Company, a European leader in the production of paper made from renewable natural resources, is committed to sustainable development, environmental responsibility and fair society. This is encapsulated into their marketing practices and they have chosen to partner with Love Paper to highlight and promote the sustainability of their practice and products.
Love Paper, created by not-for-profit campaign Two Sides, is a global initiative aiming to improve consumer perceptions of the sustainability and attractiveness of print, paper, and paper packaging.
There are many misconceptions relating to print, paper and paper-based packaging. *37% of European consumers believe that paper and paper packaging are bad for the environment. Whilst only 16% believe the paper recycling rate exceeds 60%, when in fact it’s 72%. – Cepi, 2019. (*Toluna/Two Sides, 2021.)
Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.
Ebony Hutt, Campaign Manager for Two Sides UK, says, “The Love Paper logo is a fantastic way to complement and enhance existing sustainability pledges, environmental labels, such as forest certification schemes and recycling, by encapsulating them under a highly visible and consumer-friendly campaign. By aligning themselves with Love Paper, brands can tap into a campaign that reaches millions of consumers every month. Brands can use the Love Paper branding on their own print marketing materials and paper-based packaging, then consumers will see that same branding on a full-page advert in their favourite Sunday newspaper. This is unique for any environmental initiative.”
Brands Love Paper
The possibilities of the Love Paper campaign have been demonstrated brilliantly by The Navigator Company, who have featured the logo on the packaging for their new paper product, Pioneer Outstanding Inspiration 120gsm. This use of the logo highlights both the sustainability of the paper packaging and the paper sheets inside.
Pedro Filipe Silva, Sustainability Manager for The Navigator Company, said, “We hope that carrying the Love Paper logo on our products will increase customers’ awareness for the positive environmental attributes of the print and paper industry. Confirming that paper, as long as it is sourced from sustainable forests, is a natural and truly sustainable material.”
How to use the Love Paper logo
The Love Paper logo, a registered trademark of Two Sides, demonstrates that an organisation uses natural and sustainable materials.
The logo can only be used on paper-based products which are sourced from sustainably managed forests, or made of recycled fibre, and are fully recyclable.
To find out more about using the Love Paper logo, visit www.lovepaper.org/logo