Submitted by: The Two Sides Team February 13, 2019
Article taken from the latest issue of The Page
Two Sides launch an exciting new personalisation service for its members
One of the key trends for 2019 across all areas of marketing is personalisation. The ability to target individual customers using content that’s tailored just for them is a powerful tool for any marketer, and helped by improved data gathering and digital printing technology, plenty of them are taking advantage.
In a survey of publishers around the world, 38% said that content personalisation was their most important initiative for 2018 (Reuters, 2018). In the direct mail world, personalising pieces of mail can yield an ROI of up to 25% more than a general marketing message (Romax, 2018).
“Personalisation is going to grow in importance, tailoring messages to customers in a way they find interesting and relevant”
With digital marketing now driven by data capture and brands targeting certain people with certain products at certain times, it’s clear that print is going in the same direction. “Personalisation is going to grow in importance, tailoring and targeting messages to customers in a way they find interesting and relevant,” says Richard Cristofoli, MD of Beauty and Marketing at Debenhams, while Neil Kirby, Marketing Director of Bupa Global says: “Personalisation and customisation of the customer experience will continue in 2019.”
Personalised Two Sides resources
With that in mind, Two Sides have just launched a new service for its members, giving them the ability to personalise any of the many print and digital resources available to help promote the benefits of print and paper. Whether it’s the iconic Myths and Facts booklet, the Fact Sheets or Love Paper videos, you can now add your company name and logo, as well as images and text to give you an effective tool to use in your own communication activities.
“Our members are constantly looking for new ways to provide their customers with the facts about print and the many benefits it has,” says Martyn Eustace, Chairman of Two Sides. “By personalising the Two Sides resources, they can do this with their own brand and content.”
How to do it
For Two Sides members, accessing your personalised resources is simple. Just head to the new Member’s Area of the Two Sides website (www.twosides.info/login) and, if you have already supplied your company’s logo, many of your co-branded tools will already be available.
To find our more or to learn about how you could become a member of Two Sides, please email us at [email protected] or call 01327 262 920.